About Image Optimizer

Because large photographs take longer to load, you should keep your images as tiny as possible. Image Optimizer looks after each graphic element on your site, processing it so that the page loads faster and ranks higher in Google searches.

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Key Features

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Compression of photographs
To increase the revenue of your store, you need to work on SEO and user experience. Image Optimizer compresses the images of your stores automatically so that your store takes a shorter time to load.
Search Engine Optimization: Photograph optimization
Image Optimizer improves SEO and Google Image Search ranks by automatically setting the alt text for photos using basic templates.
Set and forget                    
You don’t have to do anything once you install the app. The Image Optimizer app will automatically compress and optimize all the photographs. All the existing and new images are included.
The app helps in improving the speed of the store, search engine optimization, and user experience.

To increase the customer experience, website speed should be increased. It helps in improving the overall customer experience of visitors. If a storefront loads fast, the customers remain happy and satisfied. In turn, it increases the conversion rate. When Google builds its web search rankings, it takes into account the page load speed as a crucial metric. Better ranking on Google is a must for increased revenue. If your store has multiple images, they need to be compressed without compromising on the quality of the images. An image-rich store should have small images as big size images take longer to load.
Image Optimizer: Compression of images
Image Optimizer is a smart app that compresses the images to lessens the file size so that your store loads quickly. We make sure the quality of images is not compromised much. As a result, the time it takes to send or download photographs over the Internet is drastically decreased. Store loading time, user experience, and SEO all benefit from compressed photos.
Image Optimizer: Optimization of alt text
The alt text (alt tag), which is an element that indicates the type of content of an image, is crucial for SEO. It's used by Google to figure out what's in the image. Search engines use alt text to detect what's on a page and rank it accordingly. Using simple templates for photographs, the Image Optimizer programme can automatically set the alt text. Consequently, the SEO is and Google Search rankings are improved.
Image Optimizer: Optimization of the filename
If photos are titled correctly, they can be a tremendous source of organic traffic for a store. The picture file name informs Google about the photo's content as well as the topic of the webpage on which it appears. Image SEO optimization requires descriptive, keyword-rich image filenames. The Image Optimizer programme can help the user by automatically renaming image filenames using simple templates. As a result, the website's search engine rankings will improve.
Image Optimizer: PNG images are converted to JPG
JPEG photos are great for Shopify companies because they offer the highest quality while maintaining the shortest file size (Note: Shopify automatically serves WebP images). Only photos with a transparent background should be saved in PNG format. The Image Optimizer programme can convert images from PNG to JPG and lower file sizes by up to 80% of their original size.

Backup and Restore
Images are one of a store's most valuable assets. The Image Optimizer programme recognises this and, as a result, makes a backup of the original photographs before making any adjustments. It provides customers with peace of mind by allowing them to recover a specific image or a group of images with the click of a button.
Set and Forget
After you install the Image Optimizer app, it will automatically scan and optimise all of your existing images. It will also scan for new photographs regularly, so you won't have to worry about slow or unoptimized images.

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