How MoEngage Is Limiting Your WhatsApp Marketing

Browser sessions track user activity but fail to build a complete buyer profile as most quick checkout solutions either lay over as a pop-up (Fastrr, GoKwik) or take the user to different domains (Shopflo, Paytring). 

If a user abandons a cart from a different domain, MoEngage can’t send an abandoned cart message. Although you know a user initiated a checkout, since the phone number is with the checkout solution, you can’t send out the abandoned checkout recovery message. 😔

Since the customer data and activity are out of sync, your retargeting funnel faces a direct hit. How?

Let’s say 1 lakh people receive your Abandoned Cart Recovery message and land on the website successfully. Until they reach the checkout stage, they are anonymous users for MoEngage. You can’t retarget users who viewed a product or collection but didn’t reach the checkout stage.

QuickReply.ai uses phone numbers as UIDs, providing a complete view of the customer journey across devices and platforms. This means you can track customers even if they switch domains during quick checkout.. 

For instance, if a customer starts shopping on their laptop and completes the purchase on their mobile, QuickReply.ai keeps track. This lets you send personalized messages with relevant details, ensuring a consistent and engaging experience.

With QuickReply's deep Shopify integration, you get real-time data sync, enabling you to send dynamic, personalized messages with customer names, product images, and details.

Since phone numbers are the foundation of tracking a user’s activity, chances of spending on duplicate messaging become zero unlike browser sessions where the buyer’s journey is fragmented into multiple sessions.