What is Grapevine post purchase survey?
Grapevine is a simple post purchase survey that appears after a successful checkout on the Order Status Page. It only takes a few minutes to set up and activate, and it only takes a few minutes for customers to respond. With an infinite number of predefined options and sub-options for the customers to choose as their response, the survey question can be customized to suit every unique e-commerce store’s marketing goals.
Why is it needed?
Post-purchase surveys are questions asked to a customer soon after they complete a transaction. Depending on what the business is trying to achieve, these surveys can range from a single question to more than twenty questions. It is an easy, non-intrusive way for business owners to figure out what they need to know to better the purchasing process and resolve objections. These questions can be related to the customer’s experience, how they got to hear about the business, rate their experience, any issues that they faced, etc. that can prove helpful to the business owners in improving their service. The Grape vine post purchase survey comes with numerous benefits and uses.
· Easy set up
The Grapevine post purchase survey does not require any coding, and can be set up in a few simple steps. It takes seconds for the customers to submit a response, ensuring a good number of responses useful in data collection.
With Grapevine post purchase survey, the questions, the number of questions, the type of response options and sub-options, and the survey page, can all be customized to fit every business uniquely. Businesses can determine the purpose of their survey and change these aspects accordingly, which makes it easier for them to achieve their objectives.
· E-Commerce attribution
Grapevine keeps track of all submissions, as well as the selling amount for each customer, letting business owners compare the highest performing networks. With the most common post purchase survey question being “How did you hear about us?”, businesses usually aim to monitor the performance of their marketing campaigns and take necessary action. Grapevine lets them keep track of all submissions and form an analysis to take business decisions.
· Refine marketing
With Grapevine, business owners can use the attribution data to properly distribute their spending. They can decide which marketing channel work the best for them and determine how much they spend on which campaigns. This lets them save money and increase revenue by putting their money in the right place and attracting more customers.
The insight that businesses can get directly from the customers can prove way more helpful to them, as compared to campaign tracking tools. Campaign tracking only provides businesses with quantitative data, whereas with a post purchase survey, various subjective questions can be asked to collect both – quantitative and qualitative data. Grapevine’s survey revenue statistics assist businesses in classifying the responses that generate the most revenue and the post purchase survey is quick and easy to complete, and it blends in seamlessly with the Order Status page, ensuring high response rates for customers.