WhatsApp does not charge a monthly fee. Businesses are charged per template message sent, with pricing based on the message category (Marketing, Utility, Authentication, or Service) and the recipient’s country. Each template message is billed individually, even if multiple messages are sent to the same customer within a 24-hour window.
Customer-initiated messages and business replies using non-template messages within the 24-hour service window are free. In addition, businesses may pay a software subscription fee to platforms like QuickReply.ai for using automation, inbox, and analytics features.