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Remove Disengaged Contacts Automatically
Save on ad spend by broadcasting messages to active users and filtering out disengaged (ones who haven’t “read” OR “replied” or “clicked”) and duplicate accounts. We have noted that an average of 20% of contacts do not engage with a brand’s WhatsApp comms. Why waste messaging credits on this audience? With Meta cracking down on spam by targeting broadcasts with high block rates, it’s more important than ever to ensure your messages land well. This not only keeps your account healthy but also boosts your message delivery rates.
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