What is Conversific?

Conversific is a new type of profit and analytics tool for Shopify that lets e-commerce business owners increase sales and profit, improve traffic and conversions, and collect better data. The app aims to help businesses find the most profitable marketing channels, customer groups, and product segments to maximise revenue and enhance customer experiences along the way. Collection of all this data is necessary in order to form analyses and make changes in the business, but doing all of this manually can be time consuming, and is prone to inaccuracy. Conversific automates this process, saving time and eliminating human error, and provides detailed reports and analytics that can be used to understand data in a valuable context.

Why Conversific?

Ecommerce analytics give business owners data driven insights into how customers engage with their platform, both positively and negatively. These findings eliminate the guesswork and subjectivity associated with website optimization, revealing areas for change and creativity.

Conversific helps online businesses grow with the help of data science. It comes with multiple features to help business owners improve their services and increase revenue.

·        Reports

Conversific provides businesses with a variety of eCommerce reports that give them a complete picture of their Shopify market. It forms detailed reports regarding sales, traffic, conversion and conversion rates, product performance, buyer personas, cart abandonment, search engine optimization, advertisements and more. These reports give businesses an overview of the performance of all contents on their website (and other platforms) which they can use to make necessary changes to grow their business.

·        Benchmarks

The Conversific app allows companies to compare their Shopify results to that of their industry peers. They can view industry metrics to see how their site webstacks up against the competition, including sales, conversions, bounce rates, and overall results. Shopify stores have access to a lot of data, and Conversific works to add context to them, and make use out of them.

 ·        Insights

Conversific provides deep data insights to help merchants save time and work on running their business. The app’s automated audit examines the business’ analytics setup and provides them with a detailed report on what is wrong with their monitoring to provide better conclusions based on better data. It provides actionable tips based on their profit metrics and reports to boost conversions, which can help them expand the company even more than data-collection platforms.

·        Analytics

Conversific provides businesses with the right resources to help them focus on merchandising opportunities, with the help of product and customer analytics. These product analytics help them handle their inventory, set prices, consider seasonal purchasing patterns, and boost sales. On the other hand, detailed customer profiles help businesses personalise the shopping experience for each customer, ensuring their loyalty.

Conversific is made specially for Shopify stores, and uses the collected data to form useful analytics to the business owners. It ensures customer retention and also helps in attracting new customers by letting the business owners know which content on their website is performing well, and which is not.