What is Enquire Post Purchase Survey?
EnquireLabs’ Post Purchase Survey is one of the top-rated post purchase survey apps, that lets business owners start creating their own proprietary dataset of consumer insights. Business owners can base their marketing strategies on these exclusive post purchase questions that consumers enjoy addressing. The app lets e-commerce websites set up their own post purchase survey questions, ranging from the default “How did you hear about us?” to customised questions without any coding, options and sub-options, and it is totally free.
Why Enquire Post Purchase Survey?
A post-purchase survey helps business owners learn about the positive and negative aspects of their business. Depending on the type of questions, it can help collect information regarding various parts of the business, or the website from the customer’s point of view. This knowledge can then be fed back into the marketing loop to further minimize friction during the buying process. This can help retain customers and attract new ones by making improvements in marketing strategies and customer service.
The Enquire post purchase survey comes with multiple features and benefits that can help business owners work on their strategies, take decisions, keep their customers satisfied, attract new audiences, and generate more revenue.
· Marketing attribution
Using the most common survey question, that is, “How did you hear about us?”, the Enquire post purchase survey can get businesses up to twenty percent more attribution results. It is both, a reality check on their marketing ROI and a way to learn about new marketing platforms. The collected responses let business owners know which of their marketing campaigns are more effective, and which are not. This can help them for marketing strategies and take investment decisions.
· Personalised experience
Businesses can fuel campaigns that demonstrate that they are listening to their customers by sending survey response data collected by the Enquire post purchase survey through to their marketing stack. This lets them deliver the content that their customers want via personalised email, text, or other methods of communication.
· Conversion Rate Optimization (CRO)
Businesses can ask various open-ended questions to gain insights on why customers made their purchase, if they faced any issues, what made them come to their website, etc. This can help them figure out what features and contents customers prefer and like. With this information, business owners can take decisions that can improve the customers’ experiences by working on the positives, and eliminating the negatives. This is bound to increase the conversion rate, and turn more and more website visitors into customers.
· Customer feedback
Business owners can fill the gaps in the user interface and make sure customers find what they are looking for before they leave, using the Enquire post purchase survey. It can be considered as everyone's personal shopper, with a strong focus on customer service. This can help prevent cart abandonment and potentially enhance the customers’ experience.
Enquire’s post purchase survey takes only a few minutes to set up, and may be a few seconds for the customers to answer. It works wonders in first-hand data collection and can help businesses improve.