What is Tawk.io?
Tawk.io is a live chat app that lets online business owners monitor and chat with website visitors, to make it easy for them to personalise customer service. The app serves the purpose of improving the efficiency with which the online customer engagement experience is managed, and allows numerous websites and agents to communicate with visitors on the business website from a single dashboard interface.
Live chat is a messaging platform that allows online businesses to interact with website visitors in real time. Both – customers and businesses need a live chat feature for fulfilling different motives. Customers require a live chat option on the website to get quick and simple answers to their questions. The marketing and sales teams, on the other hand, use live chat to capture leads and convert them into customers, and the helpdesk teams require live chat to solve customer problems faster, provide better service, and engage customers.
Here are a few benefits and features that Tawk.io comes with, that can help business owners personalise customer experiences, and convert more visitors into buyers.
· Customer activity
Tawk.io lets business owners monitor customer activity in real time. They can see which website page the visitors are currently on and what they are looking for. This can help businesses keep track of the most and least used features, and know their visitors better in order to improve their experience. The app also lets online businesses see which employee responded to which customer, and keep track of the whole conversation. This feature can thus prove useful in employee evaluation and rewarding processes.
· Organised customer data
Tawk.io organises data collected from all customer interaction in one place so that businesses can easily go through them, without having to look through multiple tools. It provides a top-down view of the customer’s complete journey on the website, enabling businesses to analyse the performance of their website and its content.
· Personalised experience
Tawk.io helps business owners personalise their customers’ experiences with the help of the data and analytics it provides. Businesses can use it to gain feedback from their customers and work on their websites.
· Better conversations
Tawk.io allows business owners to quickly detect frequently asked questions and gather help centre searches in order to develop articles and shortcuts. This enables faster and precise responses for the customers, without them having to make contact.
· Higher conversion rate
With a personalised experience, more visitors tend to buy a website’s products. Tawk.io’s features help business owners resolve customer queries and help the customers get exactly what they want, resulting in more conversions and higher revenue generation.
With a number of integrations including Zapier, Wordpress, Google Analytics and Webhooks, and customisable features, Tawk.io is one of the most accessible and easy to use apps that helps both – online businesses and their customers. It allows businesses to track and communicate with website visitors, reply to support tickets, and create a help centre where customers can help themselves. The app lets businesses improve website visitor experience by helping them reach the products that the need, and eventually generate more revenue, and on top of everything, it is completely free.