What is Yotpo?
Yotpo is an e-commerce app that helps businesses accelerate their growth and reach. It is a user generated content marketing tool that helps online businesses in generating and using product and site reviews, images, videos, Q&A, and other user-generated content to drive quality traffic, raise conversion rates, and boost revenues. Loyalty and referrals, SMS marketing, product and site reviews, and visual UGC are some of the services that the app comes with.
Whenever website visitors and potential customers consider making a purchase, they seek out information from those who already bought the product and used it. Reviews, photos and videos from previous customers always help people move forward with their purchasing decisions and setting expectations. Plus, they give them an idea of the overall experience that other people have had with the website. Customers can also get the option of taking a look at the best rated products before making their decisions, ensuring a fulfilling and satisfactory experience.
Yotpo uses data science to generate nine times more customer reviews as compared to other similar solutions. Using artificial intelligence, the app captures billions of behavioural data points and works on enhancing every step of the buyer's journey, from content creation to distribution across different channels. The features and benefits that come with Yotpo are listed below:
· Reviews and ratings
Buyers can leave evaluations directly within the body of review request emails using Yotpo's signature in-mail form that comes with it. This helps e-commerce websites generate a lot more product and site reviews with Yotpo than users of other review platforms.
· SMS Marketing
Yotpo is a text message marketing tool designed specifically for online businesses. Users can set up SMS marketing campaigns with a few clicks and start boosting ROI (Return on investment) by engaging their customers with higher converting mobile experiences. Text messages tend to be more convenient for the business to send out and for the customers to access, making them an essential marketing tool.
· Loyalty and referrals
Yotpo comes with built in tools that help businesses provide existing customers with loyalty points and rewards to make them keep coming back to the website for further purchases and extract benefits. Businesses also get to attract new customers with referral points to both the referrer and the one who gets referred. These are some of the most fruitful tools for retaining existing customers and getting new ones.
· Visual UGC (User generated content)
Yotpo helps online businesses make the social proof of their brand image visible. They can set up ways to present photos, videos and reviews from real customers with the products on their website to help visitors and potential customers get an idea of the products they may actually receive. With customisable display options, this content can help visitors make purchasing decisions by learning about the product’s quality and performance.
Yotpo integrates with leading e-commerce platforms, including Wlmart, BigCommerce, Shopify Plus, Google, Facebook, Salesforce, Adobe commerce, adRoll, and more, to help businesses get the most out of user generated content.