Best Doubletick.io Alternatives: Top 5 WhatsApp Marketing Software in 2024

Are you looking for a better alternative to Doubletick.io or searching for the right WhatsApp marketing tool for the first time? Finding the right tool can be overwhelming, as many WhatsApp Business API and Cloud API service providers are available.

Before we wrap, you'll know whether Doubletick.io is right for you or if another tool might fit better. Let's dive in and understand it all, minus the tech jargon and marketing fluff.

Understanding Doubletick

DoubleTick is a mobile-only WhatsApp Business API developed to help brands run their WhatsApp operations smoothly. The tool comes loaded with WhatsApp API features like a cloud-based shared team inbox, bulk WhatsApp messaging and unlimited broadcast, dynamic catalogs, chatbots, and much more. For those new to WhatsApp marketing can leverage the capabilities of Doubletick.

Pros:

• Affordable Pricing: Starter plan begins at Rs 2000/month
• Mobile-Friendly Tool: Easily accessible and operates smoothly on smartphones.
• Good Customer Support: 24x7 chat support
• Unified Inbox: Centralized messaging hub for all customer communications.

Cons:

• No Dead Audience Filtering: Cannot screen out inactive users automatically.
• No Revenue Attribution: Know how your ad spend translates into sales
• No Product-Specific Abandoned Cart Journeys: Doesn't customize follow-ups for abandoned carts based on individual products.
• No Product Browsing Abandonment Flows: Absence of re-engagement tactics for users who browse but don't add items to the cart.

Top 5 Doubletick Alternatives in 2024

Doubletick is a great tool to start with if you are just beginning your WhatsApp marketing journey, but for brands looking for a more mature and nuanced platform that can create complex flows and fulfill custom requirements, it falls short of expectations. It’s cheap, so it’s good for entry-level players, but brands looking for advanced features look for other options to fulfill their business needs.

Here is a list of the top 5 Doubletick alternatives you can consider to up your WhatsApp marketing game:

QuickReply.ai: The #1 Doubletick Alternative

QuickReply.ai is a purpose-built WhatsApp Marketing Automation platform for D2C brands and online stores. The platform helps brands convert one-time visitors into loyal repeat buyers through personalized and engaging interactions based on individual buyer behavior. From product browsing abandonment flows to detailed revenue attribution and more, here is everything that makes QuickReply.ai a top choice among D2C brands.

1 - Dead Audience Filtering: Dead Audience Filtering helps brands get a higher Return on Ad Spend (ROAS) by ensuring your campaigns reach only those audience members who actively engage with your content and have a higher likelihood of conversion. Before launching your campaign, this feature lets you exclude non-responsive, inactive, or duplicate accounts from your broadcast list. Moreover, it aligns with maintaining the health of your WhatsApp account by adhering to WhatsApp's stringent guidelines against spam, a necessity in light of Meta's recent updates aimed at reducing unsolicited messaging.

Consider this scenario: Your brand specializes in eco-friendly apparel, and you're preparing to launch a new line. Utilizing Dead Audience Filtering, you target your announcement to consumers who have previously engaged with your content, perhaps those who have made purchases or regularly interact with your brand on WhatsApp. This precision in targeting increases the effectiveness of your campaign.

2 - Product Browsing Abandonment Recovery: A significant hurdle for e-commerce businesses is the high rate of website visitors who show interest in products by viewing them yet leave without taking action, such as adding items to their cart. This represents a missed opportunity for brands to engage with potential buyers at a crucial moment in their purchasing journey. QuickReply.ai built a new feature, Product Browsing Abandonment Flows, via WhatsApp to address this. This feature allows marketing teams to retarget visitors on WhatsApp, even if they haven’t added a product to their carts - the only caveat is that they must have shared their phone number and consent to be contacted on WhatsApp.

To learn more about this feature, check out our blog on - Introducing Product Browsing & Add-to-Cart Abandonment Flows via WhatsApp

3 - Product-specific Abandoned Cart Flows: With ****QuickReply.ai, businesses can send product-specific abandoned cart nudges to customers - thanks to its deep integration with Shopify. Unlike your generic abandoned cart reminders that do not have the image or name of the product that has been abandoned, this feature lets you add all the necessary details that will help users to better recall the product that they have abandoned and also has higher chances of conversion since they are not generic. If you want to learn how to use product-level multi-step abandoned cart recovery drip campaigns - Check out the BTS of how Renee Cosmetics recovers 64% of their carts from WhatsApp.

4 - A/B Testing of Cross-Sell & Up-Sell Campaigns - In e-commerce, it's just as important to boost sales from existing customers as it is to bring in new ones. Smart marketers use A/B testing to determine the best ways to recommend additional products. QuickReply helps them streamline this process, making it easier to see what other items might appeal to customers as much as their first purchase.

Imagine you've got a bunch of customers who just bought necklaces from your online jewelry shop. You're thinking, "Hey, maybe they'd like a bracelet or earrings to go with that." So, you use QuickReply to send out two types of messages to test the waters. One batch gets the scoop on your bracelets, and the other hears about your earrings.

The earring message hits the spot, with a whopping 80% of those folks deciding to buy, compared to 55% for the bracelets. This little experiment gives you a clear winner and a solid game plan for your next move. Now you know that earrings are the way to go for the necklace-loving crowd, and you can craft your upcoming campaigns with this insight. Less guesswork, more sales – just like that!

4—Revenue Attribution: QuickReply.ai takes the guesswork out of your WhatsApp marketing campaigns by providing detailed analytics that matters. With the platform, you're not just collecting data; you're gaining insights to drive your business forward. The Return on Ad Spend (ROAS) feature allows you to see exactly how your ad spend translates into sales, ensuring your marketing budget is always an investment, not just an expense.

5 - WhatsApp Catalogue Recovery: Picture this: a customer browses your WhatsApp catalog and adds a bunch of bananas to their cart, but then, for some reason, they don't check out. Instead of letting those bananas—or any other product—slip away, an automated message reminds them, "Hey, you forgot some gems in your cart! Take another look." This kind of prompt is friendly and helpful, making it more likely they'll jump back in and complete the buy. It’s a simple, automated way to boost sales and connect your customers to their choices.

6 - Partial Payment for COD to Prepaid: Since brands with high Average Order Value (AOV) require their customers to pay a partial payment amount upfront before dispatching the Cash on Delivery (COD) products, QuickReply.ai facilitates brands to send a partial payment link to convert their COD orders to prepaid. This helps brands reduce Return-to-origin (RTO), Non-Delivery Report (NDR) rates, and fake orders, which can cost brands a considerable sum in the long run.

‍7. Messages on Lead Change Status in the CRM (LeadSquared & Zoho)

Staying on top of lead status changes can be a juggling act for sales teams. You want to ensure your team is on it and ready to take action when a lead gets hot. But if they’re not updated in real-time, a potential sale might just slip through the cracks.

That’s where WhatsApp notifications come into play. Imagine this: as soon as a lead’s status updates in your CRM, whether it’s LeadSquared, Zoho, or any other system, your sales team gets a buzz on their phone. They can see if a payment link has been sent and whether it led to a sale or if the lead went cold. This quick heads-up means they can jump on a call, send a follow-up message, or maybe send a little nudge if needed. It's all about ensuring no lead goes unnoticed and no sale is left hanging.

8 - Ready-To-Use Template Library: Many brands need a dedicated marketing team to create new templates. QuickReply.ai offers an extensive library of pre-approved, editable WhatsApp templates. These range from welcome messages to festive greetings, covering all customer touchpoints. This feature saves time and effort compared to Bitespeed, where creating each template is done manually.

9 - MarkOps Specialist on Standby: Brands without a dedicated marketing operations member in their team struggle to get their WhatsApp plan off the ground. Each platform is different. Running Facebook ads is different. Setting up e-mail journeys for customers is different, and so is getting things moving on WhatsApp. To remove this hurdle, QuickReply.ai has a MarkOps specialist on standby to help brands ace their WhatsApp campaigns. From helping you with WhatsApp templates to creating complex chatbot flows to making sense of the analytics and reports, this specialist will ensure you are on the right track with your WhatsApp marketing strategy.

Wati

Wati is a WhatsApp Business API solution provider that facilitates customer engagement, sales, and marketing conversations on WhatsApp. It's designed to help businesses automate conversations and effectively manage customer interactions.

Pros:

• Broad functionality catering to various business types.
• Automation capabilities with chatbots.
• User-friendly interface for managing customer conversations.

Cons:

• Limited personalization for D2C brands.
• Support is available only through e-mail and chatbots.
• Pricing can be a barrier for small businesses needing advanced features.

Superlemon:

SuperLemon is a Shopify plugin that facilitates rapid and straightforward customer support via WhatsApp. It helps boost referral sales and provides automated and manual notifications for cart recovery and updates on orders and deliveries.

Pros:

• D2C-focused
• Simple setup for a quick start.
• Basic features suitable for small-scale operations.

Cons:

• Limited advanced features for scaling businesses.
• Less focus on personalized customer engagement.
• Poor Shopify reviews by customers

Interakt

Interakt is tailored for small and medium-sized enterprises and is one of the most budget-friendly options among the official WhatsApp Business solution providers.

Pros:

• Affordable pricing
• Automated WhatsApp messages for efficiency.
• Team inboxes for collaborative customer support.

Cons:

• WhatsApp Chatbot is missing. A major drawback is that most WhatsApp API platforms, like QuickReply.ai, offer WhatsApp Chatbot integration.
• Initial setup and user segmentation can be challenging.
• Response time for customer support is slow, as customers have pointed out.

Gallabox

Another Bitespeed alternative is Gallabox, which helps businesses increase their lead generation and sales numbers using WhatsApp. With their services, you can set up chatbots to handle inquiries and have a team inbox so multiple staff members can jump in on customer conversations.

Pros:

• Shared inboxes for team collaboration.
• Automated chatbots for efficiency.
• CRM integration for a unified customer view.

Cons:

• The setup process can be complex for new users.
• The chat analytics are a bit basic and could do with a deeper dive into metrics to really understand customer interactions.
• The product catalog feature is missing, hindering your brand’s ability to showcase your products directly in the chat.