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Well, it looks like the good old Whatsapp has gone from just a messaging app to a full-fledged marketing, sales, and support tool!
Who would have thought that the same app we use to send memes and funny cat videos to our friends could also be used to sell products and assist customers?
Home decor and furniture businesses, in particular, can benefit significantly from using WhatsApp to personalize communication with customers, showcase their products, and provide personalized support.
So we are here to share some excellent ideas to help you take your WhatsApp promotional messages to a new level!
Why use WhatsApp Business for home decor and furniture business?
WhatsApp is a popular messaging app that allows you to communicate with customers quickly and efficiently. Here are some reasons you must use WhatsApp for your home decor and furniture business:
1. Free to use
Any small business owner benefits greatly from WhatsApp as it’s free to use. You can easily communicate with your current customers to lure them in with exciting offers. Moreover, reaching out to potential customers and increasing conversions is convenient.
2. Communicate with your ideal customers
With approximately 2 billion people using WhatsApp, you will easily find your ideal customers using the platform daily. When you hit the right nerve, personalized value-driven offers increase the chances of responses.
3. Provide quick and efficient customer support
Your customers don’t have to send numerous emails or call your customer support reps for every query. They can easily reach out to your WhatsApp account. Furthermore, automated responses ensure they get quick solutions without feeling neglected when you are away.
4. Provide frequent updates to customers
Keep your customers updated about new products, and share pictures of furniture designs or decor ideas to strike inspiration. You can also provide early access to specific customers and make them feel valued. Lastly, strike back-and-forth communication by keeping it more than your products. It’s never a wrong time to share DIY tips, interesting facts, etc.
5. Increasing competition and CAC
Owing to the noise on the other channels like social media, email, search engines and others, the cost of acquiring customers has increased by almost 60% in most industries. This has led to resource drain and difficulty in scaling campaigns. WhatsApp on the other hand is still fairly uncluttered, giving you an opportunity to stand out.
10 Different Ways To Use WhatsApp Business For Home Decor And Furniture Business
Now that you know why you must use WhatsApp for your home decor and furniture business, here are some ways you can consider:
1. Promote new products and collections
WhatsApp Business is a valuable tool for promoting new products in the furniture business.
Creating a broadcast list remains one of the quickest ways used by most businesses to spread the word. You can easily send out a promotional message to showcase your new products or collections with the help of WhatsApp catalogs, images and videos to multiple customers simultaneously.
Here’s a message template for broadcasting your latest furniture collection:
Hello there!
We have some exciting news for you. Our latest furniture collection is available, and we offer a whopping 15% discount on all new products.
Our new arrivals will elevate your home decor from elegant sofas to stylish dining sets. Hurry, this limited-time offer won’t last forever. Visit us in-store or check out our website to explore our latest range and take advantage of this fantastic discount.
Thank you for choosing us.
Remember to attach neat pictures and videos to display your product collection and highlight your attractive discount to initiate action.
2. Take order customizations
Have you ever tackled customer queries via email?
If yes, you must know the trouble in having a clear conversation.
WhatsApp reduces this hassle with its two-way conversational ability. Due to its two-way conversational ability, you can communicate back and forth without any response delay - especially if you take customizations for home decor and furniture pieces.
Here’s an example of the same:
Hey Jane,
Your order for the bedside cabinet is confirmed.
Would you like to send us custom dimensions for the cabinet to suit your needs better?
Just reply with the length, height and width you want.
3. Recover abandoned carts
WhatsApp can help furniture businesses recover abandoned carts by allowing them to send personalized messages to customers who have left items in their online shopping carts.
Through WhatsApp, businesses can reach out to customers, offer assistance, and answer any questions. They can further provide incentives to encourage them to complete their purchase.
Here’s a sample text you can send in to check up with customers regarding products awaiting in their shopping carts:
Hi [customer name]
We noticed you left some items in your cart, and we wanted to check in and see if there's anything we can do to help you complete your purchase.
We are here to answer all your product or checkout queries.
Feel free to contact us at [phone number] or simply reply to this message.
We appreciate your interest in our furniture and hope to hear from you soon!
QuickReply.ai eases out this process with automated abandoned cart reminders on WhatsApp. The recovery rate increases as it presents the audience with time-sensitive deals and offers along with social proof.
4. Helps in order confirmation
Furniture businesses can use WhatsApp to communicate with their customers in real-time, allowing them to confirm orders and resolve all customer queries quickly.
Using WhatsApp for sending out order confirmations helps reduce NDRs and RTOs for eCommerce businesses. This is especially crucial for home decor and furniture businesses where return logistics can be cost-heavy and can potentially damage the products.
Here’s a sample text to send your customers and keep them relaxed regarding their recent purchase:
Hello [customer name],
We wanted to confirm that we've received your recent order and are excited to begin processing it. Your order number is [order number], and we've included the details of your purchase below:
- Item(s): [name of the item(s)]
- Quantity: [number of items]
- Price: [price of each item]
- Total: [total cost of the order]
To process your order and move it to shipping, can you please confirm your address: [Address].
Simply reply with Yes to do the same.
5. Send transactional alerts
Furniture businesses can send transactional alerts to customers by integrating WhatsApp Business accounts with their CRM.
After successful integration, businesses can send automated messages regarding order confirmation, payment receipt, delivery updates, etc.
Here’s a short and sweet text you can send regarding order confirmation:
Hey (Name),
Your payment is successfully processed, and we are getting your order ready to be shipped.
For more details (invoice details).
Remember that end-to-end encryption on WhatsApp ensures customer safety and helps build trust regarding payment-related discussions.
6. Send timely shipping alerts
Post-purchase anxiety remains common when purchasing from a new business. This often results in order cancellations for most.
WhatsApp can help home decor and furniture businesses reduce this anxiety with real-time updates about delivery status. Right from the moment it is ready for shipping to when a partner picks it up and the journey onwards, keep your customers informed every step of the way. This can foster a more positive and reassuring customer experience, increasing customer satisfaction, loyalty, and repeat business.
Here’s a sample text to send your customers to make them aware of their shipping progress:
Dear customer,
We wanted to inform you that your furniture order has been shipped and is on its way to you! Our team has carefully packaged and prepared your items for safe and secure delivery.
Please note that delivery times may vary depending on your location and any unforeseen circumstances that may arise during transit. We will provide you with a tracking number so you can monitor the progress of your shipment.
[Your Furniture Business Name]
7. Convert COD to prepaid orders
Furniture businesses often suffer greatly with the Cash-On-Delivery (COD) option as the risk of non-payment and fraud increases. There is no guarantee that the customer will remain available with the agreed-upon amount.
Businesses then deal with additional return shipping costs for unpaid orders, which is often high for furniture.
QuickReply.ai helps convert COD orders to prepaid with enticing automated messages that convince users to pay in advance. By simply highlighting the benefits of paying in advance or offering them an added benefit, you can secure your orders in no time!
Hey Jeane,
As a token of our appreciation for your continued support, we are excited to offer a special discount of 10% on all prepaid furniture orders.
This means you can enjoy all the high-quality furniture pieces you need for your home or office at an affordable price.
Reply to this message to get a payment link.
8. Upselling and cross-selling with WhatsApp marketing
WhatsApp marketing automation can help home decor businesses upsell and cross-sell with personalized product recommendations based on previous interactions.
Automation ensures you keep your customers updated about new product releases, exciting deals on bestselling products, etc., to encourage them for additional purchases.
Some notable WhatsApp features, like the catalog feature, help home decor businesses display their product collection easily.
Let’s say a customer recently purchased a sofa from you. Here is a sample message you can send to convince customers to buy more:
Congratulations on your new sofa purchase, Sara!
We hope it brings many years of comfort and style to your living space.
As you settle into your new sofa, you might also be interested in elevating your overall living room experience. Consider complementing your new piece with a stylish accent chair, ottoman, or coffee table to create a cohesive and inviting space for entertaining guests or relaxing with your family.
We are also providing an exclusive additional discount of 15% to all our first-time buyers.
Go ahead, take a look, and improve the overall feel of your living room.
9. Request feedback to make necessary improvements
Furniture and home decor businesses can use WhatsApp to get feedback from their customers in numerous ways.
Firstly, you can send surveys to collect feedback on products, services, and overall delivery experience.
Hey Ahmed,
You recently bought a study table from our store!
We’d love to know what you think.
- The material is good and sturdy
- Love the ergonomics and comfort it brings
- Could be better
Your opinion means the most to us!
Secondly, it’s a great way to ask satisfied customers to leave a Google or Yelp review.
Hey Ahmed,
Thank you for the positive feedback.
Will it be possible for you to leave a little product review on Google?
We’d love to help others make working comfortable too!
Lastly, addressing the concerns of dissatisfied customers via WhatsApp can foster trust and build a stronger relationship with customers. And also give you a chance to cater to their needs better.
10. Offer customer support
WhatsApp works exceptionally well in providing timely customer support.
Customers can quickly ask questions regarding product or delivery timings, and businesses can provide necessary assistance.
Next, sharing pictures and videos with customers through WhatsApp helps make easier purchase decisions. Businesses can also send personalized recommendations to increase product sales.
Using WhatsApp can help businesses provide personalized customer support, leading to increased customer loyalty.
Get started with WhatsApp Business Today!
Even after using all the strategic ways mentioned above, your campaigns are still likely to fail!
Yes, you heard that right.
Sending the right message at the rate time will define the overall success of your campaigns. Now tackling these tasks manually is impossible and only leads to dissatisfied customers.
But wait back! Automations are there to save you and help you make the most of all your campaigns. Invest in a reliable WhatsApp business API solution provider like QuickReply.ai and get started!
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