Is your shopping cart abandonment rate driving you crazy? Guess what? It doesn’t have to. You may not be sure about where or how to start, but we will tell you exactly what to do.
Shopping cart abandonment is one of the biggest issues that most online shopping sites face on a day-to-day basis. Billions of dollars are lost every year only because shoppers do not complete their checkout process.
What exactly is shopping cart abandonment?
Shopping cart abandonment occurs when a customer adds items to the cart but does not complete the payment transaction before leaving the site.
It is a major problem since 67.91% of shopping carts are abandoned and it does not leave much money on your table. In other words, 2 out of 3 people who add products to their cart leave without pulling out their credit or debit cards. On the flip side, there is good news since there are ways to actually convert shoppers into paid customers.
So, are you ready to learn how? Here we go!
How to Minimize Shopping Cart Abandonment?
If you’ve spent enough time researching how to reduce shopping cart abandonment, you are definitely familiar with the standard tips and tricks. By now, it’s yesterday’s news that abandonment rates are super high.
Mentioned below are 5 unique tips for reducing shopping cart abandonment across your site. Before we get started, we should mention that many of the following tips use Quickreply.ai. It is so because Quickreply.ai enhances customer relations through swift and prompt replies to customer queries across major social platforms such as Facebook and Messenger.
1. Use Exit-Intent Popups
One of the effective ways one can reduce shopping cart abandonment is to create a popup that uses Exit-Intent technology.
The exit-intent popup will display your campaign when a user is actively leaving your checkout page. It means that you can capture your user’s attention at the very moment they plan to abandon their cart.
Also, if you want to further reduce cart abandonment, you can use this moment to incentivise your potential customer with a coupon code or promotional discount
By interacting with your online shoppers at this critical juncture, you can motivate hesitant customers to go through with the transaction.
Exit-intent is a great strategy for online retail stores with people who like to indulge in window shopping. An exit-intent popup has the potential to convert casual browsers into lifelong customers.
2. Re-engage with Inactivity-Sensor Popups
The world of online shopping can be difficult to navigate. It is because millions of websites fighting for your attention every day.
Hence, it is easy for consumers to get distracted.
It is not too difficult to imagine how this happens.
Let’s say your customer just loaded his shopping cart with a few of your products. Then, out of nowhere, he gets a push notification from Google Calendar, reminding him about a meeting later that afternoon.
So he decides to browse through all the necessary documents and prepare for the meeting. In doing so, he forgets about the items in the shopping cart. Well, you get the point.
It is very easy for consumers to lose focus while they are shopping online. Your goal as the business owner is to refocus their attention to your store and make sure your customers purchase the products they want.
The best way to do this is with Inactivity Sensor. The trigger will display your popup or campaign after a user has stopped engaging with their browser page for a certain amount of time. So, just like with exit-intent pop-ups, you can sweeten the deal with a coupon code or a discount.
3. Personalise Your Messaging with Quickreply.ai
Some online business owners are skeptical of pop-ups. When they visit their favourite sites, they see tons of annoying pop-ups that hurt the user experience. So when it comes to their store, they avoid such types of campaign tactics at all costs.
We believe this is a ‘BIG’ mistake.
The problem isn’t with the pop-ups. It is how the pop-ups are used that make them annoying or effective. With QuickReply.ai, we give you the ability to customise your campaigns so you can communicate with your customers on a deeper level.
Imagine being able to address your customers by name or location and show campaigns based on how they’ve interacted with your site in the past.
Everything can be done in a matter of minutes, with zero coding skills required. You can build custom messages for your customers before or during checkout, so it adds a personal touch.
This type of personalisation has been shown to have a massive impact on sales. The more you can personalise how you communicate with customers, the more likely you can reduce your store’s cart abandonment rates.
4. Offer Free Shipping
One of the biggest reasons for cart abandonment is unexpected hidden costs at the end of checkout process.
Can you guess the two biggest reasons for unexpected costs?
Let us tell you, taxes and shipping costs.
You have probably experienced this as an online customer. You load a product in your cart for $20.99. Then when it’s time to pay, the price jumps to $40, which is much higher than what you expected.
So, like most consumers, you choose to shop around for a better deal and never get back to your loaded cart.
You can reduce unexpected costs to a great extent by providing free shipping. Just make sure you promote it with a floating bar across your site. It can incentivise your users to load up their cart, knowing that they won’t be hit with a surprise fee.
In the end, you’ll have more customers complete their purchase and see profits sore high.
5. Create a Sense of Urgency
It works all the time!
Create scenarios where you let customers know that a certain discount or promotional offer you have is only available for 2 days or today. One of the best ways is to use a countdown timer.
You can use static or dynamic countdown timers to allow you to fairly create urgency for all of your site’s visitors and motivate hesitant buyers to go through the entire checkout process.
So, what are you waiting for?
Use these super effective tips to reduce your shopping cart abandonment and boost sales!