Are you facing difficulty with Contlo - like not having a chatbot builder, being unable to run 2-way WhatsApp campaigns, and reaching out to support for even basic changes? This blog will help brands (especially D2C) choose a WhatsApp marketing automation platform that offers robust features at affordable prices.
Understanding Contlo -
Contlo is a Customer Relationship and data Platform for businesses to create and deliver personalized customer experiences at scale across channels. Contlo enables e-commerce brands to generate more revenue, increase retention, and automate personalized customer experiences.
- AI-powered marketing automation
- No chatbot builder
- 2-way campaigns not possible
- Dependency on the Contlo team for basic changes
Top Contlo Alternatives
While Contlo offers few advanced features, it falls short on some basic requirements - like the lack of a chatbot builder. Growing D2C brands might find Contlo too expensive even though it offers multiple tools in one place. Let's check out the top five alternatives currently leading the market.
QuickReply.ai: The #1 Contlo Alternative
QuickReply.ai is the go-to choice for WhatsApp marketing among growing and established D2C brands looking for a more nuanced platform that offers customizations based on different use cases.
QuickReply.ai is a purpose-built WhatsApp Marketing Automation platform for D2C brands and online stores. The platform helps brands convert one-time visitors into loyal repeat buyers through personalized and engaging interactions based on individual buyer behavior.
Here's why QuickReply.ai is better than Contlo:
- 2-Way Campaigns: WhatsApp is not a one-way communication platform like SMS, where you shoot messages without any response from the other side. It's a conversational platform, and two-way campaigns facilitate just that. For example, a customer comes on WhatsApp from your website's product page and has a query. Using QuickReply.ai's smart chatbot builder, you can build a workflow that helps with their basic queries. In case of something complex, the chat gets transferred to an agent with enough context for what the lead is looking for. In the case of Contlo, to set up or make any changes to your workflows, you need their team's help since there is no native chatbot builder, which could cost you precious time, and Contlo's support is not their strong point, as former users have pointed out.
- Chatbot Builder - QuickReply.ai has pre-built chatbots for almost every eCommerce industry and can be used by anyone looking for an easy way to build an interactive online shopping experience for their customers. This capability lets you provide instant 24x7 customer support and bag more sales. Also, you can build a custom bot from scratch in minutes without sitting down with the account manager. For example, if you want to create a new chatbot flow, make even a minor change to a previous one, or edit your catalogue, you need to contact Contlo's team for support. On the other hand, with QuickReply.ai's advanced and easy-to-use chatbot builder, you can create a chatbot flow of your choice and make changes anytime, anywhere.
- Prompt Support: A notable drawback of Contlo, as reported by users, is the delayed support response. QuickReply.ai addresses this gap effectively. You get a dedicated WhatsApp group for support regardless of your subscription plan. Even if your team lacks a marketing operations specialist, QuickReply.ai ensures expert assistance is always available to get your campaigns live on time.
- Intuitive Interface: The user-friendly interface of QuickReply.ai stands out, particularly for marketers who may not be technologically savvy. The platform's design simplifies the management of complex campaigns, whether broadcasting messages, orchestrating drip campaigns, or developing AI chatbots. This user-friendly approach allows marketing teams to concentrate more on creative strategies than navigating a complex system.
- Ready-To-Use Template Library: Many brands need a dedicated marketing team to create a new template. QuickReply.ai offers an extensive library of pre-approved, editable WhatsApp templates. These range from welcome messages to festive greetings, covering all customer touchpoints. This feature saves time and effort compared to Contlo, where creating each template is manual.
- Partial Payment for COD to Prepaid: Since brands with high Average Order Value (AOV) require their customers to pay a partial payment amount upfront before dispatching the Cash on Delivery (COD) products, QuickReply.ai facilitates brands to send a partial payment link to convert their COD orders to prepaid. This helps brands reduce RTO, NDR rates, and fake orders, which can cost brands a considerable sum in the long run.
- Cost: No matter the stage they are in, most D2C brands are frugal with their budget or at least want to spend it on tools that have high ROI. Here, QuickReply.ai takes the cake. QuickReply.ai's premium plan is cheaper than Contlo's starter plan. Contlo offers white glove services in their $1000 plan, while you can get the same at QuickReply.ai for $199. Great companies choose the best of everything - Klaviyo for E-mails, QuickReply.ai for WhatsApp Marketing, etc. Specialists take you to places where generalists can not.
Another Contlo alternative is Gallabox, which helps businesses increase their lead generation and sales numbers using WhatsApp. With their services, you can set up chatbots to handle inquiries and have a team inbox so multiple staff members can jump in on customer conversations.
- Shared inboxes for team collaboration.
- Automated chatbots for efficiency.
- CRM integration for a unified customer view.
- The setup process can be complex for new users.
- The chat analytics are basic and could do with a deeper dive into metrics to understand customer interactions.
- The product catalog feature is missing, hindering your brand's ability to showcase your products directly in the chat.
AiSensy is a no-code WhatsApp Marketing platform based on the official WhatsApp Business API, allowing you to channel the power of WhatsApp to scale your business to thousands of WhatsApp users.
- Lead generation and smart retargeting capabilities.
- Integrates payments for a seamless shopping experience.
- Good customer support
- Delays in template approvals.
- Lack of Shopify marketplace integrations.
- UI is more developer-friendly than marketer-friendly
Wati is a WhatsApp Business API solution provider that facilitates customer engagement, sales, and marketing conversations on WhatsApp. It's designed to help businesses automate conversations and manage customer interactions effectively.
- Broad functionality catering to various business types.
- Automation capabilities with chatbots.
- User-friendly interface for managing customer conversations.
- Limited personalization for D2C brands.
- Support is available only through email and chatbots.
- Pricing can be a barrier for small businesses needing advanced features.
Interakt is tailored for small and medium-sized enterprises and is one of the most budget-friendly options among the official WhatsApp Business solution providers.
- Affordable pricing
- Automated WhatsApp messages for efficiency.
- Team inboxes for collaborative customer support.
- WhatsApp Chatbot is missing. A major drawback since most WhatsApp API platforms, like QuickReply.ai, offer WhatsApp Chatbot integration.
- Initial setup and user segmentation can be challenging.
So, if you are a D2C brand looking for a WhatsApp marketing platform, QuickReply.ai stands out for its deep understanding of D2C brand needs and dedicated support. Its superior Shopify integration and user-friendly interface make it a top choice for businesses looking to enhance customer engagement and drive sales through WhatsApp.
While alternatives like Contlo, Gallabox, Ai Sensy, Interakt, and Wati have their merits, they each come with limitations that QuickReply.ai adeptly addresses. For D2C brands aiming for high-level customization and direct customer engagement, QuickReply.ai offers the most comprehensive and tailored solution in the market, making it the preferred choice for businesses looking to capitalize on the power of WhatsApp marketing.