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The month of love, February, is right around the corner and it’s time for you to ready your Valentine’s Day marketing strategy.
As per a survey by the National Retail Association, Valentine’s Day eCommerce sales are booming across the globe. With more than 57% of Valentine’s Day shoppers making purchases online, it’s the one time that eCommerce businesses can really make their sales count.
And the good news is that it isn’t just one day.
Valentine’s actually gives you a whole week to reach out to your target audience and influence them to buy from you.
So we decided we’ll help you one up your sales targets and help you drive in more revenue by adding WhatsApp marketing to the mix!
How To Use Whatsapp Marketing To Drive More Valentine’s Day Sales
PS. Make sure you add media files like images to each of the campaigns when you use the WhatsApp marketing templates below. The below are only templates for the message copy.
1. Send Out Valentine’s Whatsapp Broadcast Campaigns
The very first thing you need to do to get more sales during Valentine’s, is to run WhatsApp broadcast campaigns on the different occasions leading up to the main day. This includes the following days - feel free to use the WhatsApp marketing templates given under each to customize and set up your campaign:
February 7 (Sunday) - Rose Day
Template 1
Hey <name>,
It’s the first day of Valentine's week! 💖
Don’t forget to shop from our collection of special gifts for your loved ones from us for on-time delivery.
CTA >> Get a gift today!
Template 2
Hey <name>,
Happy Rose Day! 🌹
Here’s a rose from us to you - and a reminder to send your loved ones a little something too at the start of Valentine's week!
Shop from our special collection today for express delivery. 📦
CTA >> Get a gift today!
Template 3
Hey <name>,
It’s the start of Valentine’s week and we have a special rose for you - 🌹
But don’t forget to order that surprise gift for your loved ones, from our collection.
CTA >> Get a gift today!
February 8 (Monday) - Propose Day
Template 1
Hey <name>,
Just a reminder that it is Propose Day today, and it’s time to finally put your love in words. 💍
Or maybe, you could let a special gift do the talking for you. Explore our collection today and get an exclusive 20% off from us!
CTA >> Get a gift today!
Template 2
Hey <name>,
Happy Propose Day, you! 💍
We love you for choosing to buy from us all this time. But it’s time to spell out your love to your loved ones too.
Get a special 20% off from us. 💖
CTA >> Get your loved one a little something!
February 9 (Tuesday) - Chocolate Day
Template 1
Hey <name>,
The day to sweeten the love is here. Happy Chocolate Day, you! 🍫
Don’t forget to send your loved ones a little something from our chocolate-y sweet collection of gifts.
CTA >> Explore all products!
Template 2
Hey <name>,
We got some product deals as yummy as chocolates for today! 🍫🍫
Don’t forget to grab your loved ones a little something from our collection, to avail a special 20% off. Limited period only.
CTA >> Buy a gift today!
February 10 (Wednesday) - Teddy Day
Template 1
Hey <name>,
Who doesn’t love cuddly bears? Well, we sure do and so do your loved ones. 🧸
Don’t forget to wish them a Happy Teddy Day with a cuddly bear from our collection. Special 20% off on all products.
CTA >> Get a gift today!
Template 2
Hey <name>,
Here’s a reminder that it is Teddy Day today! 🧸
We have a cuddly soft collection of sweaters you can buy from our store at a 10% discount. Get a free teddy along with your gift on orders above INR 1000.
CTA >> Get a cuddly gift today!
February 11 (Thursday) - Promise Day
Template 1
Hey <name>,
Make promises that you can keep.
We’re keeping ours to make your Valentine’s week even more special. Get discounted shipping on all orders placed in the next 24 hours. Use code SHIP15 now! 🥰
CTA >> Place an order!
Template 2
Hey <name>,
It’s Promise Day today! 🥰🥰
We’re here to change how you give gifts this Valentine’s week. Give the gift of a promise you can keep with our special range of gift cards.
CTA >> Make a promise!
February 12 (Friday) - Hug Day
Template 1
Hey <name>,
Away from your loved ones? 🤗 Give them a virtual hug with our special range of gifts for Valentine’s! 🤗
And here’s one from us - HUGS20 to give you a 20% discount on the order.
CTA >> Send a hug!
Template 2
Hey <name>,
We’re all about warm hugs 🤗 and since you’re away from us, we thought of giving you one with a special discount code.
Use HUGS25 to get 25% off all purchases made in the next 48 hours!
CTA >> Give us a hug!
February 13 (Saturday) - Kiss Day
Template 1
Hey <name>,
A big kiss to you for always choosing us for sending gifts. 😘
As a special gift from us, we’d like to give you a 20% off on all products for the next 24 hours.
CTA >> Explore products today!
Template 2
Hey <name>,
Here’s a big kiss from us to you! 😘😘
We also have a special offer running on the website for the next 24 hours as a part of our Valentine’s week campaign.
CTA >> Explore products today!
February 14 (Sunday) - Valentine's Day
Template 1
Hey <name>,
It's Valentine's Day! 💓
Don’t fret if you haven’t wished your loved ones already. It’s never too late to send them a special message and a surprise gift.
Shop from our collection today to get a 10% off with a coupon code VALENTINE10 (only for 24 hours). 💓
CTA >> Shower your love!
Template 2
Hey <name>,
Happy Valentine’s Day! 💓
Didn’t get your loved ones a special gift yet? Don’t worry.
We’re offering express shipping on some of our products as a Valentine’s special deal. Explore them now!
CTA >> Get a gift right away!
Template 3
Hey <name>,
Happy Valentine’s Day! 💓
Thank you for being the love of our life, and we hope we can always continue building this relationship.
We have a special gift for you too. Get a free gift on every purchase worth INR 1000 and more.
CTA >> Get a gift today!
Learn more about WhatsApp broadcast marketing here.
2. Set Up Automated Reminders For Your Valentine’s Sale
Remember, you’re not the only online store running deals and discounts for Valentine’s Day.
With the number of businesses using WhatsApp to send out bulk promotions and broadcasts, it is easy to get lost in the volume.
That’s where we recommend setting up automated reminders for your Valentine’s sales using an app like QuickReply.ai.
Here are some WhatsApp marketing templates to use for sending reminders around your Valentine’s Day sale:
Template 1
Hey <name>,
Our Valentine’s Sale is live and we have a 20% off running on all our products until the end of the week. 🛍️
Don’t forget to get your loved ones a little something from our collection. 💖
CTA >> Get a gift today!
Template 2
Hey <name>,
We’re in Valentine's week already! 💖
If you haven’t already, don’t forget to get a gift for your loved ones from our special collection of gifts. 🛍️
We have a 20% off running on some items too for the next 7 days.
CTA >> Get a gift today!
3. Automate Your Abandoned Cart Recovery Reminders
Just like all other occasions, Valentine’s also tends to see a high number of abandoned carts. On average, online stores experience about 69% of abandoned carts, leading to potentially losing sales worth hundreds or maybe even thousands of dollars.
With WhatsApp marketing, you can send automated abandoned cart recovery reminders to bring back buyers who were seeking gifts for their loved ones. With instant deliveries and frequent usage of the app, your reminders are more likely to be read.
Here are some abandoned cart recovery WhatsApp marketing reminder templates you can use:
Template 1
Hey <name>,
Looks like you left your Valentine’s gift behind! 💖
Complete the purchase today to get an extra special freebie along with the order, and timely delivery to your loved one.
CTA >> Complete the purchase now!
Template 2
Hey <name>,
The Valentine’s surprise you planned is waiting in our cart. We saved it for you! 💖
Order today to get an express delivery on the surprise. Don’t be late when it comes to showing your love.
CTA >> Complete the purchase
Learn more about sending abandoned cart reminders on WhatsApp here.
4. Secure Your Valentine’s Sales By Converting Cod To Prepaid Orders
A lot of online shoppers choose to pay for an order with COD (cash on delivery). While it may make sense for a buyer to keep their money secure until an order is delivered, as a business it may not be in your favour.
COD orders tend to see the highest number of RTO and NDR, resulting in businesses having to bear the costs of reverse logistics. Add to that the risk of the products getting damaged on their way back, and it’s a bummer.
This is where you can use WhatsApp marketing to convert COD orders into prepaid. Here are some WhatsApp marketing templates you can make use of:
Template 1
Hey <name>,
Your order for the ABC gift is confirmed and we’re going to be shipping it out in the next 24 hours. ✨
To get a special 10% off on the order total, pay for the product online today!
CTA >> Pay for the order online.
Template 2
Hey <name>,
Your Valentine’s Day order is confirmed. ✨
To avail express shipping of your gift order, make an online payment for it today. You can use debit/ credit cards, mobile wallets and other preferred payment modes in our store.
CTA >> Pay online today.
Learn more about using WhatsApp to convert COD orders to prepaid.
5. Offer Customer Support To Valentine’s Day Shoppers
A lot of Valentine’s Day shoppers are seeking help on getting the best gift for their loved ones. While some come with specific products in mind, others simply come with an idea and are looking for suggestions.
Ever walked into a store and asked for help in finding products that an 18-year old, Taylor Swift fan would love?
That’s where you can use WhatsApp for customer support.
Let your store visitors reach out to you for help. Using chatbots and FAQ automation, you can direct them to specific product collections around Valentine’s on your store. Or you could engage them in a proactive conversation, learning more about their needs and preferences, and recommend products accordingly.
Here are some WhatsApp marketing templates for support that you can use to initiate a conversation:
Template 1
Hey <name>,
Looking for a Valentine’s Day gift, but don’t know what to get? 👋
Tell us a little about your loved ones to get personalized recommendations from our special gift collection.
CTA >> Take the survey.
Template 2
Hey <name>,
Searching for the perfect Valentine’s Day gift for your loved one? 👋
If you don’t know where to begin or need help deciding on a gift, don’t hesitate to reach out to us for help or product recommendations.
CTA >> Ask for help!
Learn more about using WhatsApp for customer support here.
6. Set Up Win-back Campaigns To Keep Valentine’s Shoppers Engaged
Don’t think Valentine’s week is the only time you can get online shoppers to buy from you. Use Valentine's week as an excuse to establish a proactive relationship with them, and then set up win-back campaigns to ensure you drive repeat sales from these shoppers.
Some of the win-back campaigns you can use to boost customer retention, drive loyalty and also get repeat sales includes:
- Requesting product reviews and ratings
- Requesting customer feedback
- Sending product recommendations
Here are some WhatsApp marketing templates you can use for win-back campaigns:
Template 1
Hey <name>
You bought an ABC product from us last Valentine’s. 💖 This year, we have something better for you!
We have curated some of the best gifts from across the globe in our store.
CTA >> Explore all products!
Template 2
Hey <name>
We see you really loved the ABC product you bought last month. It's Valentine's week 💖 and we think you will absolutely love our collection of gifts.
CTA >> Explore our collection
Learn more about win-back WhatsApp marketing campaigns here.
7. Automate Your Post-purchase Communication
Imagine buying a special gift for your loved one and then remaining anxious about when it is going to be delivered.
You’re constantly tracking the order on the website, or even reaching out to the brand’s customer support.
Amidst all the anxiety, you end up buying a back-up Valentine’s gift just in case the order does not get delivered on time.
But as a business, what if you were going to deliver it on-time anyways? This is where post-purchase communication comes in.
Use WhatsApp marketing automation with QuickReply.ai to send out the following post-purchase updates:
- Order confirmation
- Order status alerts
- Order delivery confirmation
- Request product reviews and ratings
- Request customer feedback
Here are some WhatsApp marketing templates for post-purchase communication:
Template 1
Hey <name>,
Your order for the ABC gift is confirmed. We will be shipping it out in the next 24 hours! 💥
Don’t worry, your loved one will get the surprise gift on time.
If there’s anything else you need help with, feel free to reach out to us!
CTA >> Ask for help.
Template 2
Hey <name>,
Your order for the ABC gift is shipped out and will reach you in less than 48 hours! 💥
To track your order, simply click on the button below.
CTA >> Track order
Template 3
Hey <name>,
Your order for the ABC gift is out for delivery. Hope your loved one likes the gift as much as we did!
To track your order, click on the button below.
CTA >> Track order
Template 4
Hey <name>,
Your Valentine’s gift has been delivered! We hope you liked buying from you.
Would you like to share some feedback with us to help make our services better?
CTA >> Share feedback with us.
Template 5
Hey <name>,
We hope your loved one really liked the Valentine’s gift. We’d love to know what they think about us.
CTA >> Give us a product review
Learn more about using WhatsApp chatbots here.
Double Your Valentine’s Week Sales With Whatsapp Marketing!
WhatsApp is the one channel that delivers a 98% open rate and 47% click through rate on campaigns, when strategized in the right way.
Don’t be the last one to get on the bandwagon.
Set up your WhatsApp marketing campaign today with an official WhatsApp Business API solution partner.
Install the QuickReply.ai app today.
FAQ's
Q1. Is Valentine's Day used as a marketing tactic?
Ans: One of the biggest business opportunities for marketers is Valentine's Day. You need to take advantage of this romantic holiday for your business since it is anticipated that spending will total $22 billion in the US alone this year. However, not all Valentine's Day marketing strategies are successful in e-commerce.
Q2. How can I increase my sales on Valentine's Day through WhatsApp marketing?
Ans: Valentine's Day is the perfect time to sell your products. The best way to do so is through Whatsapp marketing campaigns. Whatsapp marketing is a great way to reach out to your audience on a personal level, and it helps you build a relationship with them as well.If you're looking for ways to increase sales on Valentine's Day, then there are some things that you should keep in mind:1) Build trust with your customers by giving them information about your products and services before they even ask for them.2) Use visuals where possible; they tend to be more effective than text alone.3) Make sure that all your messages are clear, concise, and easy to understand.
Q3. Do win-back campaigns keep valentine's shoppers engaged?
Ans: Win-back campaigns are a great way to keep Valentine's shoppers engaged with your brand. They're also a great way to recover from a lost sale and bring the customer back into your store. If a shopper leaves without purchasing something, you can send them a message reminding them about all the things they were interested in before they left.
Frequently Asked Questions
