What is Bhai Dooj?
Bhai Dooj also known as Bhaubeej or Bhau Tika is celebrated by Hindus. It is similar to Raksha Bandhan, however instead of wrapping a sacred talisman, siblings exchange gifts with each other.
It is celebrated mostly during Diwali, Tithar or Holi festival. On this day, sisters invite their brothers to an extravagant meal and offer them their favourite sweets.
Why use WhatsApp Marketing for Bhai Dooj?
WhatsApp’s popularity has skyrocketed due to its easy features and being free of cost to its customers. It’s a great platform for keeping in touch with your family and friends. For businesses, WhatsApp acts as the best marketing tool by letting brands keep their customers engaged and have one-to-one communication in an effective way.
As one of the popular festivals celebrated all over India, people look for precious presents to gift their siblings. Send your customers and subscribers personalised WhatsApp Chat Messages with detailed images of Recommended products or Specially Curated products on account of Bhai Dooj. Nudge them to pick a gift for their siblings by offering discounts and coupons to showcase their bond.
Stores can create a BUY 1 GET 1 offer to celebrate the day or provide free gift wrapping of orders made by customers.
Book a demo with us today and let's evaluate your store to discover the perfect WhatsApp workflows that fit your business needs.