WhatsApp marketing is a new way to market your business. It's the new kid on the block and already it's stealing customers away from email marketing, SMS, and even social media. WhatsApp marketing has given a whole new meaning to the term 'high-converting messaging'.
In this blog, we’ll deep-dive into WhatsApp marketing tips and copywriting in marketing to boost your sales.
What is WhatsApp copywriting?
Effective WhatsApp copywriting is about getting your audience to do what you want them to do.
This means you need to create messages that build rapport with the people you're trying to reach, and then add in just enough information to convince them that they should click through or buy whatever it is you're selling.
But the thing about WhatsApp is that it's not just a platform: it's a place where people share their feelings and ideas, and connect with each other.
When you're writing WhatsApp Business messages, it's important to remember that you're writing for people, not just customers. And the best way to do that is by keeping your messages personal and human—and always coming from a place of empathy.
So how do we do that? Let's take a look at some tips!
Copywriting tips for high-converting WhatsApp marketing messages
1. Focus on the opening line
When it comes to writing great WhatsApp marketing messages, you've got a lot of options. There are so many ways to get started!
But if you want to start on the right foot, there's one thing that's not optional: your opening line!
A good opening line will make the recipient curious about what you have to say. It's important that the message be relevant and engaging so that it will be read all the way through.
Here are some WhatsApp marketing tips to get you started:
- Use action verbs like "start," "find," and "discover" to encourage curiosity
- Make it personal by addressing them by name (e.g., "Hi, Sarah")
- Ask a question to get them thinking
2. Keep it short and sweet
People are busy. They don't have time to read long messages, especially now when many brands compete for attention on almost all platforms. Also, according to studies, the average human attention span is only about 8.25 seconds!
So, if you want your WhatsApp Business message to be read and shared, keep it short and sweet. The last thing you want is for your customers to miss the point of your message because they got distracted by trying to read too many words at once!
3. Segment your audience
To be successful, you need to know who you're talking to. Don't just send the same message to everyone!
Segmentation is the process of dividing up your audience into groups based on common characteristics, such as age, gender, location, and more.
When you group together people who have a similar set of needs and desires, you'll be able to deliver more relevant messages that will resonate with them on a deeper level.
This can be as simple as trying out different wording or even changing the tone of voice in which you say something—not only will it help with their engagement, but it also makes for some really fun writing!
4. Personalize the messages
What's the secret to a winning WhatsApp marketing campaign? Personalization.
And it's not just about adding in your customer's name—although that helps significantly as well! It's about making sure your message is customized for them, based on their unique needs.
How do you do this? You can start by using their first name in your WhatsApp Business message, but you can also customize it further by using the following -
- Their location (e.g., "Hey [first name], how are things in [location]?")
- Their interests (e.g., "We know you love [interest]")
- Their recent purchase history/purchase intent (e.g., "Thanks for buying [product], we hope you're enjoying it!")
5. Use emojis
Emojis are the new punctuation.
They add personality and emotion to your message—two things that make people want to keep reading. This means they're an excellent way to keep your audience engaged on WhatsApp.
But here's the thing: you don't need to use a ton of them! In fact, using too many can make you seem overly enthusiastic or desperate. Just one or two is all it takes to get your point across.
6. Be conversational
When you're trying to convince someone to do something, it's important to remember that they're human beings. It's easy to get stuck in a rut and think that if you want to sell, then you have to write like a salesman. But that's not true!
It's not enough to just be a little personal or even a lot personal—you have to actually talk to your audience like they're real people.
You can't just say "Buy my product" or "Sign up for my service." You have to be able to relate with your audience on a human level. This is why it's so important to be conversational in your writing.
When you're writing WhatsApp marketing messages, use language that sounds like somebody talking to another person—not like a marketing message.
7. Use power words
When you're crafting your marketing messages, you want the reader to feel something—a sense of urgency or excitement, maybe. And to get people feeling those things, you need to use power words.
Power words are words that can elicit an emotional reaction in readers. They're usually short and simple, so they're easy for people to understand and remember. They also tend to be descriptive: "fast," "free," "exclusive," and "limited."
You can use power words in all sorts of ways:
- To describe your product or service: "sleek," "smooth," "efficient"
- To emphasize what your business does well: "fastest delivery ever!"
- To highlight a benefit of using your company over another one: "superior quality"
Bonus tip: The most powerful word in marketing is "free."
That's why we recommend using it liberally in your WhatsApp marketing messages. For example, if you're selling an ebook, tell them they'll get it "for free" and link to the landing page where they can download it. If you're running a contest on Instagram, tell them they'll be entered into a drawing for "free prizes" with a link to the contest page. And when you're sending out promotional offers on WhatsApp, use the word "free" as often as possible—and always link to your landing page!
8. Create a sense of urgency
Let's face it: your audience isn't going to sit around and wait until they feel like buying from you. They're busy, and they have a million other things to do. So how can you make them feel a sense of urgency?
First, you have to understand the psychology behind it. When people are presented with an opportunity to buy something, their first instinct is to question whether or not it's worth their time and money. In other words, they need some assurance that what they're about to buy is worth it.
This is where urgency comes in - if someone feels like they might miss out on an opportunity that could benefit them in some way, then they're more likely to take action immediately.
So how do you create this sense of urgency in your messages? Here are some tips:
- Use time-sensitive phrases like "today only," "while supplies last," "limited time offer," etc.
- Include a deadline for when the offer expires (e.g., "offers end tomorrow at midnight").
- Highlight any potential benefits/benefits of taking action now (e.g., "get $50 off your purchase")
9. Offer exclusivity
Exclusivity is a powerful tool for persuading people to do what you want them to do because it taps into our desire for something that's not available to everyone else. It makes us feel special, and that feeling is incredibly motivating.
When you offer an exclusive deal, you are saying: "I know something that you want, and I am willing to share it with you if you take action now." This will be very appealing to most customers. In fact, exclusive offers are so powerful that they can even make us more willing to spend money than we would otherwise.
Therefore, in your WhatsApp Business messages, try to enforce the idea that the message you’re sending across has been exclusively crafted for them.
10. Add clear CTAs
You've crafted the perfect message and you're ready to send it out. But wait—you can't just hit "send" and call it a day. You've got to make sure your CTA is clear, and that it's easy for the user to take action.
Call to Action (CTA) is one of the most important parts of your WhatsApp marketing message. It's what makes your audience click on your link, and it's how you get them to take the next step toward making a purchase.
For example, if you're writing a message for a product, include a link to the product's landing page in the body of your message. If you're promoting an event or competition, include a link to the registration page in the body of your message.
11. Test and iterate
One of the toughest parts of WhatsApp copywriting is finding out what works and what doesn't.
The truth is that even if you've gotten pretty good at writing your WhatsApp messages and landing pages, there's always room for improvement. There's no reason why a single approach to marketing should work for everyone, so don't be afraid to try different things and see what works best for your audience.
You can do this by running split tests on your messaging. For example, you could send a message to half of your audience with one offer—and send a similar message to the other half of your audience with a different offer. Then compare which message converts better. You can also test different types of offers or offers at different times of the day or based on other factors.
Once you find something that works well, make sure to keep it around!
Copywriting is the foundation of all marketing. It's what gets attention, motivates people to read further, and decides whether or not to go ahead and buy your product.
That's why when it comes to WhatsApp marketing, it's important to invest in high-quality copywriting that tells your company story, presents your products in the most attractive light possible, and encourages visitors to take action.
Want to sell more with effective WhatsApp Marketing?