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How Consumer Electronics Stores Can Use WhatsApp for Business

Published:
February 28, 2023
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Do you know that the demand for consumer electronics in eCommerce has grown by a whopping 20% since 2020?

And we all know how the continuous rise in demand leads to a steady competition increase.

In such a competitive landscape, businesses find it incredibly difficult to reach customers and keep them engaged. That’s where consumer electronic stores can significantly benefit from using WhatsApp. 

To make your work easier, this article will explore how consumer electronics stores can use WhatsApp for business to improve their customer service and sales. So, let’s get started!

Why use WhatsApp marketing for consumer electronics?

There are many different platforms you can use for marketing consumer electronic products. But here are several reasons why WhatsApp marketing remains effective: 

1. The added degree of personalization 

People generally go through multiple options before purchasing consumer electronic products like smartphones or laptops. Based on their browsing history, you can give personalized recommendations they will likely consider. Whatsapp remains a suitable platform for sending these recommendations, as most people read messages within the first hour of delivery. 

2. Real-time communication enhances customer experience 

Unlike emails, people don’t have to wait for hours or even days on WhatsApp to get a response. By setting up automated campaigns using a relevant WhatsApp Business API solution provider, you can improve your customer experience. 

3. A cost-effective marketing method 

WhatsApp remains cost-effective compared to other marketing methods used by consumer electronic stores. Businesses with limited budgets can attract and convert ideal customers using this platform. 

4. Offer convenience to customers 

Most customers regularly use WhatsApp and are familiar with the platform. The convenience allows them to communicate their issues with support quickly. Customers might not take a step if they only have the option of calling or walking into the electronic store for assistance. 

How to use WhatsApp in consumer electronics?

Now that we know why WhatsApp marketing for consumer electronics is essential, let’s look at some ways to do the same. 

1. Create a broadcast list and promote products 

Consumer electronic stores can create a broadcast list of customers who willingly opt-in to receive frequent updates. Use this list to send personalized messages based on their browsing history. Ensure you use compelling images, videos, and exclusive offers to initiate action. 

Here’s a sample WhatsApp message you can send someone who was recently browsing through wireless headphones: 

Hi (Customer’s Name), 

We are happy to inform you about the exclusive 15% off on our latest XYZ wireless headphone product. 

With premium sound quality and utmost comfort, music lovers simply cannot get enough of it. And yes, it’s finally time to listen to your favorite tracks during long work journeys without worrying about battery life. 

Let us know if you have any questions; we will gladly assist you. 

Thanks for choosing us (store name)! 

Ensure you avoid spamming customers just because they willingly became a part of the list. Go ahead and send in relevant messages to initiate conversations. 

2. Send cart recovery reminders using WhatsApp.

Sometimes all we need is a gentle reminder to make a purchase. This is where sending cart recovery reminders using WhatsApp can be an effective way to encourage customers. But don’t rush in to send a generic reminder and personalize the message to garner better engagement. 

Here’s an example of a gentle cart recovery reminder you can use: 

Hi {customer’s name} 

We noticed that you left XYZ items in your shopping cart this morning. We wanted to remind you that they are ready to be shipped with an additional discount. Yes, you heard that right, we are offering a 10% discount if you complete the purchase today. 

Use the code CART10 at checkout to instantly avail the discount. Let us know if you have any queries; we will happily assist you! 

‚ÄćThank you for trusting our store.¬†

Lastly, remember that timing plays a vital role while sending these messages. Choose an appropriate time within a few hours of adding the product to the cart. 

3. Enhance your customer experience with quick support 

Did you know that 62% of customers will happily refer a brand to their friend if they get excellent service? These hefty recommendations won’t make it through if your customers are stuck sending back-to-back emails. 

Using WhatsApp for support can save you from losing certain conversions. 

Start by understanding your customer needs in detail, and share specific product information, media files, and links to navigate them to the correct pages. Lastly, follow up with them to ensure their queries are resolved. 

Here’s an example of how you can assist your customers through WhatsApp: 

Customer: Hi, I just purchased a new smartwatch from your store, and I’m having trouble connecting it to my smartphone.

Support: Hi, sure, we are here to help! Can you share your smartwatch and smartphone model, please?

Customer: I have an iPhone 11 and a Samsung Galaxy Watch.

Support: Alright, great! You need to download the Samsung Galaxy Watch app on your iPhone to connect it successfully. Once you download it, tap on connect to the new watch and select your device from the available devices. 

Let us know if you need any further help with the setup process. We will be happy to guide you ahead. 

Customer: thank you, I will try that and get back to you. 

Support: thank you for your purchase; we are always happy to assist you. 

A simple conversation like the example above can save you from ending up with disappointed customers. Moreover, all these happy customers will go for repeat purchases and recommend you to their friends. 

4. Send timely order confirmations

Customers often worry about sensitive and expensive electronic items like Smartphones and laptops. A quick order confirmation message on WhatsApp with all the order details and tracking information keeps them content. Customers can further verify the details to ensure they give the correct information. 

Here’s a quick text you can send to reassure your customers that their order is successfully received and being processed: 

Hi {customer’s name}, 

Thank you for your recent purchase of the XYZ laptop. We have successfully received your order, and it is currently being processed. Please check and verify your order details below: 

Order number: 

Product Name: 

Product Price: 

Delivery Address: 

We will ship your order within 1-2 business days and send a tracking link immediately. If you have any concerns, feel free to reach out to us. We are happy to help! 

Remember that such a simple, reassuring text is crucial for electronic brands selling sensitive products to give customers a sense of security. 

5. Convert COD to prepaid using enticing offers 

One of the worst nightmares of any consumer electronic brand is someone declines the order at the time of delivery. The chances of it becoming a reality remains higher in Cash On Delivery (COD) orders. 

For instance, if someone declines delivery of an expensive television, then bearing the cost of taking it back is ridiculously high. Let’s not even talk about the chances of it breaking in the whole scenario. 

Converting COD into prepaid orders is essential for electronic stores to avoid such dreadful events. But customers often go for COD when trusting a new brand. Here’s a simple text that might change their minds: 

Dear {Customer name}, 

Thank you for placing an order for the XYZ TV model. We noticed that you placed a COD order and would like to offer you a special discount of 10% if you convert it to prepaid order. By doing so, you will not only save a few bucks but enjoy priority customer service and quicker delivery. 

If you are excited to enjoy the additional benefits, reply YES to this message, and we will send a link to complete the payment. 

People are quick to change their minds when it comes to additional benefits. Think about more offers or coupons you can provide to convert COD into prepaid orders successfully. 

6. Send product recommendations based on recent purchases 

The best time to send product recommendations to customers is right after they purchase. They are already in a buying mood and possibly looking for products that can complement their recent purchase. 

For example, someone purchased a television from your store recently. Here’s a text you can send: 

Hi {customer’s name} 

Thank you for purchasing (TV model) from our store. We hope your new TV provides the exceptional viewing experience it’s known for. 

To enhance your experience further, we recommend our latest soundbars (model). The high-quality audio will make your movies come alive. Also, if you are a video game nerd, we have gaming consoles to take your gaming experience to the next level. 

Type YES to learn more about these products; we would love to share specific details. We look forward to serving you. 

If the recommended products fit well, you will enhance the overall customer experience. Furthermore, a store that goes the extra mile to give personalized recommendations improves its brand image and stands out. 

7. Request customer feedback to make improvements 

WhatsApp remains an excellent platform for collecting customer feedback as customers use the platform regularly. The convenience allows them to communicate the areas of improvement easily. Furthermore, taking feedback through WhatsApp remains cost-effective, unlike other methods like in-person surveys and phone calls. 

Now instead of asking customers to share their feedback, you can ask a bunch of questions to receive fruitful responses. Here’s a sample text you consider: 

Hi there, 

We hope you have been enjoying your (product name). We always look for ways to improve and align our products with specific customer needs. That’s why we would love to collect your feedback if you have a few minutes! Please answer the following questions to help us understand your views better.

  1. On a scale of 1-10, how satisfied are you with the (product name)?
  2. Which feature do you love the most?
  3. Is there anything you dislike about the product?
  4. Did you need help with the setup process?
  5. Would you recommend our product to your friends or family? Why or why not? 

Thank you so much for taking the time to share your valuable feedback with us. We value your feedback and will work our best to improve our products and services. Feel free to drop in any additional comments you like. We are always here to listen!

Overall, a well-thought-out feedback message like the above will help you improve your products and services and strengthen customer relationships. 

8. Request product reviews for improved visibility 

Do you know customers are more likely to share a negative review but won’t take time for a positive one unless they are encouraged to do so? 

It simply means satisfied customers will go along their days without mentioning it anywhere online. This is where giving necessary incentives on WhatsApp comes into play. It remains a crucial area of focus as positive reviews on Google and Yelp contribute significantly to sales. 

So, here’s how you can convince customers to share their happy experiences with the world: 

‚ÄćDear {customer‚Äôs name},¬†

Thank you for choosing our store for your recent laptop purchase. We hope you are enjoying your new device and are satisfied with its overall functioning. 

We would love to hear about your experience with our store and product. If you have a moment, please consider leaving us a review on Yelp. It will help us improve our services and guide other customers to make informed decisions. 

As a token of appreciation, we would like to offer you a 10% discount on your next purchase. Simply show us your review on Yelp at the time of purchase to redeem this discount. 

A simple incentive will give them a reason to make the extra effort. These reviews will help you strengthen your online reputation and increase sales. 

Set up your WhatsApp campaigns today!

Now you know how you can use WhatsApp to communicate with your customers. 

But you cannot achieve your goals if you rely on manual messaging. Maintaining steady communication manually takes a lot of time, effort, and people. 

This is where automating your WhatsApp campaigns come into play. 

All you need to do is invest in a reliable WhatsApp Business API solution provider like QuickReply.ai. It's easy setup and access will allow you to send the right messages at the right time to increase your response rate. 

Ready to use WhatsApp marketing for your consumer electronics eCommerce business? 

Book a demo of QuickReply.ai today! 

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