How to Create Personalized WhatsApp Broadcast Campaigns

50 million businesses use WhatsApp Business to reach over 2 billion monthly users.

As the popularity of this messaging platform increases, so does its relevance. Customers now expect better marketing campaigns than they used to get from emails and SMS messages.

To leverage the privilege of this platform for marketing, companies must provide personalized WhatsApp broadcasts at the best to their customers for capturing their attention.

Learn how!

First off, you will need a WhatsApp Business API service provider 

To begin with, it's important to note that if you are using the regular WhatsApp or WhatsApp Business app to send WhatsApp broadcasts, you will have access to basic WhatsApp functionalities. 

To simplify, without a WhatsApp Business API service provider, you will get

✖️Manual management of broadcasts

✖️No access to message templates

✖️Manual tracking of customer engagement

✖️Manual response handling

✖️Limited customer engagement options

Making the process time-consuming and prone to errors and inefficiencies. That's why it's better to use a WhatsApp Business API provider. 

But when choosing one, it's important to know the essential features that a good WhatsApp Business API should have. Here is a list of non-negotiable features that you should consider: 

✔️ Official API Integration

✔️ Reliable and scalable infrastructure 

✔️ Regulatory Compliance (GDPR, TCPA, etc.)

✔️ Integration capabilities

✔️ Message templates

✔️ Automated workflow

✔️ Analytics and reporting tools

✔️ Proactive audience segmentation

✔️ Personalized WhatsApp broadcasts

This is where QuickReply.ai has proven to be the best WhatsApp Business API solution provider. 

QuickReply.ai helps you leverage the conversational flow of the channel to communicate proactively with customers, understand their experiences, and get meaningful inputs.

With QuickReply.ai, you can automate your personalized WhatsApp broadcasts, saving significant time and effort. Some of its top features are,

• Set up one-time or recurring bulk messages and broadcast campaigns
• Utilize automated WhatsApp cart reminders and marketing campaigns
• Use WhatsApp COD To Prepaid Automation
• Send out timely order status alerts & notifications
• Deliver post-purchase experience with proactive communication
• 40+ pre-trained eCommerce chatbots for FAQ automation
• WhatsApp Templates
• Segment customers based on campaign engagement 
• Track results to optimize for more sales

Different ways to personalize WhatsApp broadcasts with QuickReply.ai  

Using different ways to personalize WhatsApp broadcasts allows you to stand out and connect with people uniquely. It not only breaks the monotony but helps you grab their attention, make them feel special, and increase the chances of them engaging with your messages.

Here are some personalized WhatsApp broadcasts examples to gain inspiration from: 

1. Personalize with the first name

Using the recipient's first name in a WhatsApp broadcast adds a personal touch and enhances engagement. By addressing individuals by their names, you create a sense of familiarity and make them feel valued. For example, instead of starting a broadcast with a generic greeting like "Hello everyone," you can address each recipient by their first name, such as "Hi John," or "Hey Sarah."

2. Personalize based on previous purchase

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Creating personalized WhatsApp broadcast messages based on a recipient's previous purchases allows you to provide relevant and targeted information. By referencing their past transactions, you can recommend complementary products, inform them about updates or discounts on items they have previously bought, or even suggest related accessories.

3. Personalize based on engagement with previous broadcast campaigns 

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Analyzing how recipients engaged with your previous broadcast campaigns can help you segment and personalize future broadcasts. For instance, if someone clicked on a link you shared in a previous broadcast, it indicates their interest. You can use this information to send them additional relevant content or provide a special incentive as a reward for their engagement.

4. Personalize based on customer journey

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Understanding where recipients are in their customer journey enables you to send messages that align with their specific needs. For new subscribers, a welcome message introducing your brand and providing relevant information is ideal. On the other hand, for repeat customers, adding loyalty rewards, exclusive discounts, or personalized recommendations in broadcast WhatsApp messages can foster loyalty and encourage repeat purchases.

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Recommended reads: 

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• How to personalize pre-purchase journey on WhatsApp
• How to personalize during-purchase journey on WhatsApp
• How to personalize post-purchase journey on WhatsApp

5. Personalize based on occasions

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Personalizing broadcasts based on occasions allows you to connect with recipients during special moments and make them feel valued. Tailoring your messages to align with birthdays, anniversaries, or holidays can foster a sense of personalization and enhance engagement.

6. Personalize based on feedback

Using feedback received from recipients enables you to address their concerns and preferences, making your broadcasts more relevant and valuable. By incorporating their suggestions, you show that you listen and value their input, strengthening your relationship with them.

7. Personalize based on demographics

Segmenting your audience based on demographics such as age, gender, location, or language helps you deliver tailored broadcasts that resonate with specific groups. By understanding their unique characteristics, you can customize your messages to cater to their needs and preferences.

Impact of personalized WhatsApp broadcast messages 

Personalized WhatsApp broadcasts greatly influence communication and engagement, capturing recipients' attention and encouraging active participation. They also provide time and cost efficiency.

To further prove the impact of personalization in marketing, here are some statistics: 

1. Almost 90% of online businesses already invest in personalization.

• Investing in personalization aligns businesses with industry standards, ensuring competitiveness in the digital marketplace.
• The high adoption rate signifies the proven effectiveness and value of personalization in driving business success.

2. 80% of consumers are more likely to buy from a company that provides a tailored experience.

• Offering a tailored experience increases customer trust and confidence, leading to higher conversion rates and sales.
• Tailored experiences create a competitive edge, attracting more customers and gaining a larger market share.

3. Companies that use advanced personalization see returns of $20 per $1 spent.

• Advanced personalization maximizes marketing effectiveness, minimizing wasted resources and increasing revenue generation.
• Personalization allows for more effective cross-selling and upselling opportunities, maximizing revenue potential.

4. 88% of marketers say their biggest goal with personalization is to improve the customer experience. 

• Emphasizes the primary objective of personalization, which is to enhance the overall customer experience. 
• Reflects the focus on creating more meaningful and relevant interactions with customers.

5. Personalization increases marketing spending efficiency by as much as 30%.  

• Suggests that businesses can optimize their marketing budgets by leveraging personalization techniques.
• Improved efficiency translates to cost savings and better utilization of limited marketing budgets.

6. 98% of marketers believe personalization helps to advance customer relationships. 

• The overwhelming agreement among marketers highlights the proven impact of personalization on relationship-building strategies.
• Personalization strengthens customer relationships by creating meaningful and relevant interactions, fostering loyalty and trust.

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💡Bonus tips for utilizing personalized WhatsApp broadcasts

Segmenting and personalizing WhatsApp broadcasts based on audience preferences and interactions is a great way to improve engagement; but here are some additional tips to make your numbers soar: 

• Test the broadcast on a small group before sending it to your entire contact list.
• Utilize emojis and images to make your broadcasts visually appealing and engaging.
• Include relevant links or attachments to provide additional information or resources.
• Use WhatsApp's scheduling feature to send broadcasts at optimal times for maximum reach.
• Segment your contact list to send targeted broadcasts based on recipients' interests or preferences.
• Avoid using excessive capitalization, exclamation marks, or pushy language in your broadcasts.
• Make use of WhatsApp's formatting options (bold, italics, strikethrough) to highlight important information.

Conclusion 

Creating personalized WhatsApp broadcasts can be a game-changer for your business. By tailoring your messages to individual recipients, you have the power to double engagement and conversions. 

Personalization allows you to connect with your audience on a deeper level, providing them with relevant content and offers that resonate with their needs and preferences. 

To experience the full potential of personalized WhatsApp broadcasts, book a demo of QuickReply.ai today.