For years, emails have been the go-to method for sending newsletters and updates to subscribers. However, with the rise of instant messaging and the popularity of platforms like WhatsApp, brands are now exploring new avenues to engage with their audience.
WhatsApp, with its massive user base and whooping 99% open rate, offers a unique opportunity for brands to connect with their customers on a more personal level.
Here is everything you need to know about WhatsApp newsletters, from best practices to examples of successful campaigns.
What are WhatsApp newsletters?
WhatsApp newsletters are essentially condensed versions of the email newsletters that brands traditionally send.
A WhatsApp newsletter is a targeted message delivered from a WhatsApp Business account to its desired audience. They serve as a means for brands to keep their subscribers and customers engaged by providing updates on new store items, deals, blog posts, and more on the messaging platform.
WhatsApp newsletters often include text, images, videos, links, and other multimedia elements to enhance the content and provide a rich experience to the subscribers.
Subscribers usually sign up for WhatsApp newsletters by providing their phone numbers or by opting in through specific links or forms. Once subscribed, they receive the newsletters directly in their WhatsApp chats, either as individual messages or within a dedicated group created for that purpose.
Why should brands send WhatsApp newsletters?
Leveraging this popular messaging platform allows brands to effectively deliver their messages to a diverse audience while promoting interactive communication.
Here are some compelling reasons why brands should consider sending WhatsApp newsletters as part of their marketing strategy.
1. Wider user base
As of January 2023, two billion users were accessing WhatsApp messenger on a monthly basis.
WhatsApp is the most popular global mobile messenger app worldwide and has a massive user base, with people from all segments of your target audience actively using the app.
Unlike other communication channels, WhatsApp has become increasingly popular across almost all age groups.
This means that by sending newsletters through WhatsApp, you have the opportunity to reach a wider audience and ensure that your brand's message is received by a diverse range of potential customers.
2. High open rate
Traditional email newsletters often suffer from low open rates due to inbox clutter, spam filters, and the tendency for users to overlook or delete promotional emails. In contrast, WhatsApp messages typically have a much higher open rate.
According to industry statistics, the average email open rate hovers around 17%, while WhatsApp messages enjoy significantly higher open rates, i.e., 99%.
This high open rate ensures that your brand's content is more likely to be seen and read by your target audience.
3. High click-through rate
WhatsApp broadcasts for newsletters not only have a higher open rate but also tend to generate higher click-through rates compared to email newsletters.
Due to the nature of WhatsApp's interactive interface, users are more likely to engage with the content and take action.
WhatsApp messages have a higher average click-through rate of 45-60%, which is significantly higher than email newsletters' rate of around 9%. This leads to increased conversion opportunities and desired user engagement.
4. Engaging platform
While email newsletters often lack interactivity, WhatsApp provides a more engaging platform for communication.
With WhatsApp newsletters, users have the ability to respond directly to your messages, fostering two-way communication between your brand and your audience.
This interactive aspect makes it easier for recipients to ask questions, provide feedback, or engage in discussions.
By encouraging and facilitating these interactions, your brand can establish a more personal connection with customers, leading to enhanced brand loyalty and customer satisfaction.
WhatsApp newsletter examples and what you can learn from them
Learn from these compelling examples of WhatsApp newsletters and discover innovative ways in which brands captivate their audience, leveraging the power of this popular messaging platform.
PropShop24 sets itself apart not only with visually appealing WhatsApp newsletters but also with its unique approach. The brand goes beyond simply delivering offers and promotions by personalizing the messages and captivating readers with crisp yet witty storytelling.
This approach ensures that reading PropShop24's WhatsApp newsletters becomes an enjoyable experience rather than a task for he readers.
2. House of Chikankari
House of Chikankari effectively utilizes every occasion to send targeted offers to their intended audience. Talking about this particular newsletter, we absolutely love the extra detail they put at the end, besides the offer. This is one fine move for encouraging potential customers to take action.
We absolutely love their approach!
Suta's WhatsApp newsletter focuses on promoting a single product, and we love their approach. They create a subtle plot and provide a concise yet detailed description of the product, allowing customers to visualize it and engage with the content.
Additionally, we appreciate the inclusion of an opt-out option at the end of the newsletter, giving subscribers control over their preferences.
Thumbs up to Suta for their thoughtful strategy!
4. Fabindia Limited
This WhatsApp newsletter effectively promotes a comprehensive range of products by showcasing a diverse selection. This approach helps customers get a clear picture of the variety and offerings available.
Additionally, Fabindia Limited's inclusion of a direct website link adds convenience for readers, leading to increased website visits and potentially boosting sales.
Nykaa did a boss move by including PDFs into their WhatsApp WhatsApp newsletter template. PDFs allow you to present information in a visually appealing and organized manner.
What sets Nykaa apart is that they didn't just focus on product catalogs and brochures in their PDFs. Instead, they provided a cheat sheet for summers. This thoughtful approach fosters an emotional connection with customers.
Including sales directly within infographics is an effective strategy for WhatsApp newsletters.
By presenting sales information in a visually appealing and concise format, infographics capture the attention of recipients and communicate promotional offers in an engaging way.
The WhatsApp newsletter from BlissClub teaches us the importance of creating our own interactive experience. By incorporating unique ways of pitching products, BlissClub adds a distinctive touch to its communication, making its newsletter truly stand out amidst crowded inboxes.
How to send your first WhatsApp newsletter?
Intrigued how the messaging platform can improve the performance of your newsletters and engage your customers? Here’s a step by step on sending out your first WhatsApp newsletter:
1. Install a WhatsApp Business API app
To be able to send out a WhatsApp newsletter, it is important to sign up for a tool that enables you to use the WhatsApp Business API features. This is because you will need to format your message right to make it interactive and at the same time automate it for the different segments of your WhatsApp list. Apps like QuickReply.ai come with customizable Whatsapp templates that can be used for structuring and sending out your newsletters.
2. Segment your audience
Determine the specific group of recipients you want to send the newsletter to. Segmenting your audience based on demographics, interests, or past interactions allows you to personalize the content and improve its relevance. QuickReply.ai comes with an active segmentation capability that ensures the WhatsApp list you send the newsletter to, is a group of people who are more likely to respond to it.
3. Create your content
Keep your WhatsApp newsletter concise and focused. Aim to include a maximum of five different types of updates or announcements to avoid overwhelming readers with excessive information. Focus on providing valuable and relevant content that aligns with the interests of your target audience. Don’t forget to include a few emojis!
PS. Here are some WhatsApp copywriting tips for you!
4. Create a visual
Utilize the available media options on WhatsApp to enhance the visual appeal of your newsletter. Depending on your goals and the nature of your content, consider including images, videos, or PDF files that complement and reinforce your message. Plan the visual elements strategically to support the promotion or key information you want to convey.
PS. Here’s a resource on designing images that convert for your WhatsApp broadcast.
5. Include a call-to-action (CTA)
Encourage readers to take action by including a clear and compelling CTA. It can be as simple as asking them to reply to the newsletter with their interests or specific topics they want to learn more about. This allows for engagement and interaction while providing insights into readers' preferences.
6. Monitor performance and optimize
Regularly assess the performance of your WhatsApp newsletters to gauge their effectiveness. Track metrics such as open rates, click-through rates, and customer feedback. Use this data to make informed decisions and optimize your content and approach accordingly. Continuously experiment and test different strategies to determine what works best for your audience.
WhatsApp newsletters have emerged as a powerful tool for brands to effectively engage their audience out of WhatsApp mailing lists and nurture long-term relationships.
WhatsApp newsletters provide a platform for two-way communication, allowing brands to receive feedback, address queries, and build a community around their products or services.
This heightened engagement not only strengthens brand loyalty but also leads to better customer retention in the long run.
Quickreply.ai streamlines your WhatsApp marketing journey, making it smoother than ever before. Automate WhatsApp broadcast messages with personalized content and streamline your newsletter distribution process.