Campaigns

Different Types of Customer Winback Campaigns You Can Run on WhatsApp

Published:
March 19, 2023
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Are you looking for effective ways to win back lost customers and boost your eCommerce business's growth? Customer retention is vital for any business's success, and it goes beyond just keeping customers engaged. It also involves winning back customers who may have lost interest or stopped engaging with your brand. 

Luckily, with the power of WhatsApp marketing, you can create customer win-back campaigns that will bring those inactive customers back into the fold. Imagine the satisfaction of seeing those once-lost customers happily interacting with your business again, thanks to your cleverly crafted messages.

But where do you start? 

With so many options available, it can be overwhelming to decide which types of customer win-back campaigns to run on WhatsApp. Don't worry; we've got you covered! 

In this article, we'll explore the different types of customer win-back campaigns and provide you with examples that will inspire you to create effective campaigns that win back your customers and boost your sales.

Types of customer win-back campaigns you can send on WhatsApp 

To effectively win back lost customers on WhatsApp, it's important to have a variety of campaign types at your disposal. 

Here are some different approaches you can take to reconnect with previous customers and encourage them to return to your brand.

1. We Miss you message 

A "Miss you" message is a powerful way to strengthen your relationship with your customers. It shows that you value their past interactions with your business and want to keep them in the loop about what's new and exciting. By crafting a personalized message that showcases your latest products or services, you can entice your customers to return to your store and explore what you have to offer. 

Example template:

Hey there! 

It's been a while since we've seen you around our store, and we just wanted to reach out and say we miss you! We know life can get hectic, but we don't want you to miss out on everything that's been going on.

We've been working hard to bring you new and exciting products, services, and experiences that we think you'll love. So why not come back and see what's been happening? We promise it'll be worth it. 

Plus, as a valued customer, we want to offer you an exclusive deal to welcome you back - just use the code "WELCOMEBACK10" at checkout for 10% off your next purchase.

See you soon!

2. Miss you discount/ win-back discount 

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Re-engaging with customers who haven't visited your store in a while is crucial, and offering a "Miss you" or "Winback" discount can be a fantastic way to do it. By providing a special discount or coupon code, you can motivate your customers to return to your store and give your business another chance. 

It's a win-win situation - your customers get to save some money, and you get a chance to showcase what you have to offer.

Example template:

Hey [Customer Name]

‚ÄćWe miss you and would love to see you back at our store. As a special thank-you, we're offering you a discount of [Discount Amount] on your next purchase. Just use the code [Discount Code] at checkout to take advantage of this limited-time offer.¬†

But hurry, the offer expires on [Expiry Date]!

3. Personalized Product recommendations

Tailoring your product recommendations to your customer's previous interactions with your store is a smart way to boost sales and bring back inactive customers. By analyzing their purchase history, you can suggest other products or services they might be interested in. This personalization shows that you value your customers and care about their preferences.

Example template:

Hey there [Customer Name]

We hope you're enjoying your [Product Name] purchase from us. We noticed you have a great taste, and we think you'd love [Product Name 2] based on your previous purchases. 

Take a look now and let us know what you think - we'd love to hear your feedback!

Remember, personalization is key. By providing tailored recommendations, you're not only increasing the chances of a sale but also building a deeper relationship with your customers. 

So, take the time to analyze your customers' interactions with your store and use that information to suggest products that they'll truly love.

4. Feedback request message 

Asking for feedback through a WhatsApp customer win-back campaign can be an effective strategy for winning back lost customers. When customers feel heard and valued, they are more likely to return to a brand they may have previously abandoned. 

Moreover, asking for feedback can help you understand how customers feel about your brand and what you can do to improve their experience. You can use this information to create better customer experiences and increase the likelihood of repeat purchases.

Example template:

Hello [Customer Name]! 

We noticed that it's been a while since you've last shopped with us, and we'd like to take this opportunity to reach out and see how we can improve our service for you. Your opinion matters to us, and we'd love to hear your feedback on how we can better serve you in the future.

We hope to hear from you soon. 

5. Cater to their needs: Send a Survey message 

A survey can help you understand what your customers want from your brand and what will get them more actively engaging and buying from you. You can create a simple survey with a few questions to gain valuable insights into your customers' preferences.

Example template:

Dear [Customer Name], 

We value your opinion and want to ensure we provide you with the best possible experience. That's why we're inviting you to participate in a short survey to help us better understand your needs and preferences.

By taking just a few minutes to share your thoughts with us, you'll help us tailor our products and services to meet your unique needs. 

Plus, as a thank you for taking the time to complete the survey, we're offering you [Discount Amount] off your next purchase. 

Simply use the code [Discount Code] at checkout to claim your discount.

We hope to hear from you.

6. Show off your bestsellers with social proof 

If you're looking to win back customers and boost sales, showcasing your best-selling products with social proof is a proven tactic. By highlighting media mentions, celebrity endorsements, or glowing customer reviews, you can build trust and generate excitement, inspiring customers to choose your brand over competitors.

Example template:

Hey there, [Customer Name]

We're excited to share some great news with you - our best-selling [Product Name] has been featured in [Media Mention], and even [Celebrity Name] can't get enough of it! 

But don't just take our word for it. Join the thousands of satisfied customers who have already tried it. Shop now and experience the magic of [Product Name].

7. Provide valuable content

Sharing product-related content such as lookbooks and recent blog posts to your inactive customers on WhatsApp can be an effective way to reignite their interest in your brand. By showcasing new products, highlighting special promotions, and sharing interesting stories related to your brand, you can generate excitement and create a sense of urgency among your audience.

For example, you could create a lookbook that features your latest collection and send it to your customers on WhatsApp. This not only showcases your products in an engaging way, but it also helps your customers envision how they can incorporate these new pieces into their wardrobe.

Example template:

Hi [Customer Name],

We just released our latest collection and we wanted to share it with you first! Check out our brand new lookbook featuring our newest arrivals. We think you'll love these new pieces and we can't wait to see how you style them.

[Insert link to your lookbook]

As a thank you for being a valued customer, we're offering you an exclusive 10% off discount code to use on any item from our new collection. Use code NEW10 at checkout to claim your discount.

We hope you enjoy browsing our new collection and can't wait to hear what you think!

Timely Customer Win-back is Key

Customer win-back campaigns on WhatsApp can be a powerful tool for eCommerce businesses looking to improve their customer retention and drive sales. By using personalized messages and incentives, businesses can re-engage inactive customers and remind them of the value of their brand. 

However, it's important to remember that timing is key. 

If you wait too long to re-engage inactive customers, you may lose them for good.

That's why it's important to be able to segment your active and inactive WhatsApp subscribers and set up automations to reach out to them in a timely manner. 

By using the WhatsApp Business API provided by QuickReply.ai, you can automate your customer win-back campaigns and streamline your communication process.by easily creating and sending personalized messages that keep your customers engaged and coming back for more.

Book a demo to know more. 

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