Zoko Logo

Wati vs Zoko

Objective Comparison: Which is the Better WhatsApp Marketing Tool?
Zoko Logo

Wati

Wati Logo

Wati is a WhatsApp Business API solution provider that facilitates customer engagement, sales, and marketing conversations on WhatsApp. It’s designed to help businesses automate conversations and manage customer interactions effectively.

Wati Dashboard UI Screenshot

Pricing

Website:
wati.io
Free Trial:
Yes (7 Days)
Pricing:
Starting from - Rs 2499/month | $4.99 Shopify Add-on
Wati Pricing Plan Screenshot

Features

  1. Shared Team Inbox
  2. Chatbot Builder
  3. Contact Management
  4. APIs & Web-hooks
  5. Broadcast Management
  6. WhatsApp Catalog
  7. Template Submission

Zoko

Zoko Logo

Zoko is a WhatsApp marketing solution that helps brands and businesses connect with their audience. It allows companies to grow by offering features like multiple agents on one number, taking customer orders from WhatsApp, and sending broadcast messages. It also provides detailed analytics about the performance so that brands know what works best and what doesn't work at all.

Pricing

Website:
zoko.io
Pricing URL:
Zoko Pricing
Free Trial:
No
Pricing:
Starts at ₹2,999/month + ₹1.25per Conversation (Shopify Plugin - $4.99/mo charged separately)
Zoko Pricing

Features

  1. ChatGPT: Auto Order Collection
  2. WhatsApp Catalog: Sync Shopify Catalog
  3. COD Flow: Confirm & Convert
  4. Broadcast: Dynamic Segments
  5. Drag and Drop Workflow Automation

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Shopify App:

Wati

Industries:
All
Shopify Reviews/Ratings:
4.3. Stars
Wati Shopify App Listing Screenshot

Pros

  • Broad functionality
  • Chatbot automation
  • User-friendly interface
  • Cheaper to start with

Cons

  • Limited D2C personalization
  • Email/chatbot-only support
  • No Broadcast Retry
  • No Revenue Attribution
  • No Product Browsing Abandonment Tracking

FAQs

1. Does Wati offer a free trial?

Yes, Wati offers a 7-day free trial.

2. How much does Wati cost?

Wati's pricing starts at Rs 2,499 per month. Additionally, there is a $4.99 per month charge for the Shopify add-on.

3. What industries can benefit from using Wati?

Wati is designed to support businesses across all industries, helping them automate conversations and manage customer interactions effectively on WhatsApp.

4. What are the main limitations of Wati?

Wati has several limitations: It offers limited D2C personalization, support is limited to email and chatbot, broadcast retry and revenue attribution are lacking, and product browsing abandonment is not tracked.

5. What are the key features of Wati?

Wati offers several key features, including a shared team inbox, chatbot builder, contact management, APIs and webhooks, broadcast management, WhatsApp catalog integration, and template submission. These features facilitate customer engagement, sales, and marketing conversations on WhatsApp.

Shopify App:

Zoko

Industries:
E-commerce
Shopify Reviews/Ratings:
4.6 Stars
Zoko Shopify Reviews

Pros

  • Ideal for beginners
  • Interactive chat capabilities
  • Simplified ticket handling
  • Advanced e-commerce workflows

Cons

  • No 2-way campaigns due to the absence of a chatbot builder
  • High cost due to additional expenses
  • No Broadcast Retry
  • No Product Retargeting
  • No product-specific abandoned cart journeys
  • No opt-in mechanisms
  • No dedicated point of contact
  • No dynamic coupons
  • Limited number of customer nurturing sequences

FAQs

1. Does Zoko offer a free trial?

No, Zoko does not offer a free trial.

How much does Zoko cost?

Zoko's pricing starts at ₹2,999 per month, with an additional charge of ₹1.25 per conversation. For Shopify users, there is an extra charge of $4.99 per month for the Shopify plugin.

What industries can benefit from using Zoko?

Zoko is designed primarily for e-commerce businesses, providing tools to enhance customer communication and streamline order management through WhatsApp.

What are the main limitations of Zoko?

Zoko has several limitations: it lacks 2-way campaign capabilities due to the absence of a chatbot builder, incurs high costs due to additional expenses, does not offer broadcast retries, product retargeting, product-specific abandoned cart journeys, opt-in mechanisms, dynamic coupons, or a dedicated point of contact, and has a limited number of customer nurturing sequences.

What are the key features of Zoko?

Zoko offers key features such as ChatGPT-powered auto order collection, WhatsApp catalog synchronization with Shopify, COD flow for confirming and converting orders, dynamic segment broadcasting, and drag-and-drop workflow automation. These features are designed to help businesses manage customer interactions and sales through WhatsApp effectively.

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