Meta Pixel
Link Meta Pixel with WhatsApp engagement to track and analyze ad performance on your conversational landing pages.
Integrate QuickReply with Meta Pixel
 Trigger |
 Action |
|---|---|
| User clicks on a WhatsApp CTA and interacts with the campaign | Track if the user completes checkout or fills a lead form on your site |
| User visits your site after engaging with a WhatsApp-driven CTA | Build retargeting audiences in Meta Ads Manager using Pixel data |
| User completes a conversion (checkout, lead form) after interacting with a WhatsApp campaign | Attribute campaign revenue and measure WhatsApp’s contribution to ROI across the Meta advertising funnel |
About
Meta Pixel is a website tracking tool that helps you measure the effectiveness of your Facebook and Instagram ads. It tracks user interactions like page views, adds to cart, purchases, and more—allowing you to optimize your ad performance and retarget interested users.
