Pricing That Scales with Your Business

Starter

Entry-level for small coaching centers, schools, or training institutes. Good for sending basic updates, reminders, and announcements.
starting from
₹2,999/mo
+ taxes & messaging charges
Book a Demo
WhatsApp Widget for school/college website
Welcome/Exit popups for admissions pages
Follow-ups for incomplete application forms  
Class/Exam/Result/Admission alerts  
Green Tick application (email support)

Standard

Most Popular
For growing institutes and universities. Adds feedback collection and better student engagement.
starting from
₹7,499/mo
+ taxes & messaging charges
Book a Demo
Everything in Starter, plus
Collect student/parent feedback & surveys  
Share related courses, events, or workshops  
WhatsApp bots to answer student FAQs
Keyword-based replies (e.g., “Fees,” “Syllabus”)

Plus

Premium plan for large universities or EdTech players. Covers advanced automation and integrations.
starting from
₹14,999/mo
+ taxes & messaging charges
Book a Demo
Everything in Starter, plus
White glove onboarding
Custom chatbots for admission queries, placement, etc.  
Integrations with ERP/LMS/CRM  
Course catalog browsing & incomplete application follow-ups

Enterprise

For big education networks/EdTech with custom workflows and high student volumes.
Talk to Sales
+ taxes & messaging charges
Book a Demo
Bespoke features  
Dedicated account manager
Priority support
Category
Starter
Standard
Plus
Broadcast to Current and Potential Students
Send bulk announcements (exam dates, admissions, fee reminders)
Upload/import student data from Excel
Auto-resume announcements if interrupted
Retry failed messages automatically
Skip inactive/unresponsive contacts
Control message frequency to avoid spamming parents/students
Location-based announcements (e.g., different campuses)
Drip campaigns for admissions (welcome + reminders)
Reminders & Follow-ups
Re-engage with students who checked admission info but didn’t apply
Remind about pending form submissions
Remind about pending fee payments or registrations
Confirm and remind about classes, exams, or events
Notify about renewals (annual fees, course subscriptions)
Confirm appointments with faculty/counselors
Close pending fee payments with reminders
Collect feedback after classes/workshops
Promote related courses or new workshops
Trigger campaigns when student takes an action (e.g., downloads syllabus)
Run campaigns with tailored student journeys (e.g., admission funnel)
Send personalized updates (course name, batch timing)
Stop campaigns automatically when goals are achieved (e.g., form submitted)
Chatbots
Answer FAQs (fees, syllabus, exam date), qualify leads
with reminders
with reminders
Instant replies with keywords like “Apply,” “Results,” “Placement”
WhatsApp Green Tick Application
Green Tick Application
Live Chat
Live Chat
Agent Analytics
Office Hours / Holiday Handling
Chat Routing
Chat Disposition
Analytics
Conversion Analytics
Engagement Analytics
Chatbot Analytics
Custom Reports
Integration
Support Desk
Custom Integrations With 3rd Party Systems
Customer Success
Email Support
Chat Support
Phone / WhatsApp Support
Account Manager
White Glove Services
Add Ons
Custom Chatbot Setups

* All messages exchanged to & fro both along with all medias in a calendar day to any one contact is counted one chat Chat charges vary by destination number country. Click here to see country-wise message pricing

Starter

Entry-level for small builders, property agents, or consultants. Good for sending property updates, visit reminders, and announcements.
starting from
₹2,999/mo
+ taxes & messaging charges
Book a Demo
WhatsApp Widget for school/college website
Welcome/Exit popups for admissions pages
Follow-ups for incomplete application forms  
Class/Exam/Result/Admission alerts  
Green Tick application (email support)

Standard

Most Popular
For growing real estate agencies and developers. Adds engagement tools and lead nurturing.
starting from
₹7,499/mo
+ taxes & messaging charges
Book a Demo
Everything in Starter, plus
Collect student/parent feedback & surveys  
Share related courses, events, or workshops  
WhatsApp bots to answer student FAQs
Keyword-based replies (e.g., “Fees,” “Syllabus”)

Plus

Premium plan for large developers and real estate groups. Includes advanced automation and integrations.
starting from
₹14,999/mo
+ taxes & messaging charges
Book a Demo
Everything in Starter, plus
White glove onboarding
Custom chatbots for admission queries, placement, etc.  
Integrations with ERP/LMS/CRM  
Course catalog browsing & incomplete application follow-ups

Enterprise

For real estate enterprises with custom workflows, high project volumes, and complex lead management needs.
Talk to Sales
+ taxes & messaging charges
Book a Demo
Bespoke features  
Dedicated account manager
Priority support
Category
Starter
Standard
Plus
Promotional Broadcasts to Leads
Rule-based segments to target buyers/tenants
Import/export leads from Excel
Auto-resume campaigns
Auto-retry failed messages
Skip inactive/unresponsive contacts
Control frequency to avoid spam
Location-based messaging (project/city)
Drip Campaigns
Send instant welcome + brochure after enquiry
Re-engage leads who viewed property details but didn’t book a visit
Remind about incomplete enquiry/sign-up forms
Remind about pending booking/token payments
Notify about renewals (annual fees, course subscriptions)
Notify about renewals/lease expirations/offer expirations
Confirm agent appointments with reminders
Close pending payments with reminders
Auto-request post–site-visit feedback
Promote related projects/units or financing offers
Trigger campaigns on actions (brochure download, virtual tour)
Campaign Automation
Send dynamic messages (project/unit/price personalization)
with reminders
with reminders
Automatically end campaigns when goals are met (e.g., visit booked)
Automatically end campaigns when goals are met (e.g., visit booked)
Automatically end campaigns when goals are met (e.g., visit booked)
WhatsApp Green Tick Application
Green Tick Application
Live Chat
Live Chat
Agent Analytics
Office Hours / Holiday Handling
Chat Routing
Chat Disposition
Analytics
Conversion Analytics
Engagement Analytics
Chatbot Analytics
Custom Reports
Integration
Support Desk
Custom Integrations With 3rd Party Systems
Customer Success
Email Support
Chat Support
Phone / WhatsApp Support
Account Manager
White Glove Services
Add Ons
Custom Chatbot Setups

* All messages exchanged to & fro both along with all medias in a calendar day to any one contact is counted one chat Chat charges vary by destination number country. Click here to see country-wise message pricing

Starter

Entry-level for small coaching centers, schools, or training institutes. Good for sending basic updates, reminders, and announcements.
starting from
₹2,999/mo
+ taxes & messaging charges
Book a Demo
WhatsApp Widget for school/college website
Welcome/Exit popups for admissions pages
Follow-ups for incomplete application forms  
Class/Exam/Result/Admission alerts  
Green Tick application (email support)

Standard

Most Popular
For growing institutes and universities. Adds feedback collection and better student engagement.
starting from
₹7,499/mo
+ taxes & messaging charges
Book a Demo
Everything in Starter, plus
Collect student/parent feedback & surveys  
Share related courses, events, or workshops  
WhatsApp bots to answer student FAQs
Keyword-based replies (e.g., “Fees,” “Syllabus”)

Plus

Premium plan for large universities or EdTech players. Covers advanced automation and integrations.
starting from
₹14,999/mo
+ taxes & messaging charges
Book a Demo
Everything in Starter, plus
White glove onboarding
Custom chatbots for admission queries, placement, etc.  
Integrations with ERP/LMS/CRM  
Course catalog browsing & incomplete application follow-ups

Enterprise

For big education networks/EdTech with custom workflows and high student volumes.
Talk to Sales
+ taxes & messaging charges
Book a Demo
Bespoke features  
Dedicated account manager
Priority support
Category
Starter
Standard
Plus
Broadcast to Current and Potential Students
Send bulk announcements (exam dates, admissions, fee reminders)
Upload/import student data from Excel
Auto-resume announcements if interrupted
Retry failed messages automatically
Skip inactive/unresponsive contacts
Control message frequency to avoid spamming parents/students
Location-based announcements (e.g., different campuses)
Drip campaigns for admissions (welcome + reminders)
Reminders & Follow-ups
Re-engage with students who checked admission info but didn’t apply
Remind about pending form submissions
Remind about pending fee payments or registrations
Confirm and remind about classes, exams, or events
Notify about renewals (annual fees, course subscriptions)
Confirm appointments with faculty/counselors
Close pending fee payments with reminders
Collect feedback after classes/workshops
Promote related courses or new workshops
Trigger campaigns when student takes an action (e.g., downloads syllabus)
Run campaigns with tailored student journeys (e.g., admission funnel)
Send personalized updates (course name, batch timing)
Stop campaigns automatically when goals are achieved (e.g., form submitted)
Chatbots
Answer FAQs (fees, syllabus, exam date), qualify leads
with reminders
with reminders
Instant replies with keywords like “Apply,” “Results,” “Placement”
WhatsApp Green Tick Application
Green Tick Application
Live Chat
Live Chat
Agent Analytics
Office Hours / Holiday Handling
Chat Routing
Chat Disposition
Analytics
Conversion Analytics
Engagement Analytics
Chatbot Analytics
Custom Reports
Integration
Support Desk
Custom Integrations With 3rd Party Systems
Customer Success
Email Support
Chat Support
Phone / WhatsApp Support
Account Manager
White Glove Services
Add Ons
Custom Chatbot Setups

* All messages exchanged to & fro both along with all medias in a calendar day to any one contact is counted one chat Chat charges vary by destination number country. Click here to see country-wise message pricing

Starter

Entry-level for small coaching centers, schools, or training institutes. Good for sending basic updates, reminders, and announcements.
starting from
₹2,999/mo
+ taxes & messaging charges
Book a Demo
WhatsApp Widget for school/college website
Welcome/Exit popups for admissions pages
Follow-ups for incomplete application forms  
Class/Exam/Result/Admission alerts  
Green Tick application (email support)

Standard

Most Popular
For growing institutes and universities. Adds feedback collection and better student engagement.
starting from
₹7,499/mo
+ taxes & messaging charges
Book a Demo
Everything in Starter, plus
Collect student/parent feedback & surveys  
Share related courses, events, or workshops  
WhatsApp bots to answer student FAQs
Keyword-based replies (e.g., “Fees,” “Syllabus”)

Plus

Premium plan for large universities or EdTech players. Covers advanced automation and integrations.
starting from
₹14,999/mo
+ taxes & messaging charges
Book a Demo
Everything in Starter, plus
White glove onboarding
Custom chatbots for admission queries, placement, etc.  
Integrations with ERP/LMS/CRM  
Course catalog browsing & incomplete application follow-ups

Enterprise

For big education networks/EdTech with custom workflows and high student volumes.
Talk to Sales
+ taxes & messaging charges
Book a Demo
Bespoke features  
Dedicated account manager
Priority support
Category
Starter
Standard
Plus
Broadcast to Current and Potential Students
Send bulk announcements (exam dates, admissions, fee reminders)
Upload/import student data from Excel
Auto-resume announcements if interrupted
Retry failed messages automatically
Skip inactive/unresponsive contacts
Control message frequency to avoid spamming parents/students
Location-based announcements (e.g., different campuses)
Drip campaigns for admissions (welcome + reminders)
Reminders & Follow-ups
Re-engage with students who checked admission info but didn’t apply
Remind about pending form submissions
Remind about pending fee payments or registrations
Confirm and remind about classes, exams, or events
Notify about renewals (annual fees, course subscriptions)
Confirm appointments with faculty/counselors
Close pending fee payments with reminders
Collect feedback after classes/workshops
Promote related courses or new workshops
Trigger campaigns when student takes an action (e.g., downloads syllabus)
Run campaigns with tailored student journeys (e.g., admission funnel)
Send personalized updates (course name, batch timing)
Stop campaigns automatically when goals are achieved (e.g., form submitted)
Chatbots
Answer FAQs (fees, syllabus, exam date), qualify leads
with reminders
with reminders
Instant replies with keywords like “Apply,” “Results,” “Placement”
WhatsApp Green Tick Application
Green Tick Application
Live Chat
Live Chat
Agent Analytics
Office Hours / Holiday Handling
Chat Routing
Chat Disposition
Analytics
Conversion Analytics
Engagement Analytics
Chatbot Analytics
Custom Reports
Integration
Support Desk
Custom Integrations With 3rd Party Systems
Customer Success
Email Support
Chat Support
Phone / WhatsApp Support
Account Manager
White Glove Services
Add Ons
Custom Chatbot Setups

* All messages exchanged to & fro both along with all medias in a calendar day to any one contact is counted one chat Chat charges vary by destination number country. Click here to see country-wise message pricing

Starter

Entry-level for small coaching centers, schools, or training institutes. Good for sending basic updates, reminders, and announcements.
starting from
₹2,999/mo
+ taxes & messaging charges
Book a Demo
WhatsApp Widget for school/college website
Welcome/Exit popups for admissions pages
Follow-ups for incomplete application forms  
Class/Exam/Result/Admission alerts  
Green Tick application (email support)

Standard

Most Popular
For growing institutes and universities. Adds feedback collection and better student engagement.
starting from
₹7,499/mo
+ taxes & messaging charges
Book a Demo
Everything in Starter, plus
Collect student/parent feedback & surveys  
Share related courses, events, or workshops  
WhatsApp bots to answer student FAQs
Keyword-based replies (e.g., “Fees,” “Syllabus”)

Plus

Premium plan for large universities or EdTech players. Covers advanced automation and integrations.
starting from
₹14,999/mo
+ taxes & messaging charges
Book a Demo
Everything in Starter, plus
White glove onboarding
Custom chatbots for admission queries, placement, etc.  
Integrations with ERP/LMS/CRM  
Course catalog browsing & incomplete application follow-ups

Enterprise

For big education networks/EdTech with custom workflows and high student volumes.
Talk to Sales
+ taxes & messaging charges
Book a Demo
Bespoke features  
Dedicated account manager
Priority support
Category
Starter
Standard
Plus
Broadcast to Current and Potential Students
Send bulk announcements (exam dates, admissions, fee reminders)
Upload/import student data from Excel
Auto-resume announcements if interrupted
Retry failed messages automatically
Skip inactive/unresponsive contacts
Control message frequency to avoid spamming parents/students
Location-based announcements (e.g., different campuses)
Drip campaigns for admissions (welcome + reminders)
Reminders & Follow-ups
Re-engage with students who checked admission info but didn’t apply
Remind about pending form submissions
Remind about pending fee payments or registrations
Confirm and remind about classes, exams, or events
Notify about renewals (annual fees, course subscriptions)
Confirm appointments with faculty/counselors
Close pending fee payments with reminders
Collect feedback after classes/workshops
Promote related courses or new workshops
Trigger campaigns when student takes an action (e.g., downloads syllabus)
Run campaigns with tailored student journeys (e.g., admission funnel)
Send personalized updates (course name, batch timing)
Stop campaigns automatically when goals are achieved (e.g., form submitted)
Chatbots
Answer FAQs (fees, syllabus, exam date), qualify leads
with reminders
with reminders
Instant replies with keywords like “Apply,” “Results,” “Placement”
WhatsApp Green Tick Application
Green Tick Application
Live Chat
Live Chat
Agent Analytics
Office Hours / Holiday Handling
Chat Routing
Chat Disposition
Analytics
Conversion Analytics
Engagement Analytics
Chatbot Analytics
Custom Reports
Integration
Support Desk
Custom Integrations With 3rd Party Systems
Customer Success
Email Support
Chat Support
Phone / WhatsApp Support
Account Manager
White Glove Services
Add Ons
Custom Chatbot Setups

* All messages exchanged to & fro both along with all medias in a calendar day to any one contact is counted one chat Chat charges vary by destination number country. Click here to see country-wise message pricing

Starter

Entry-level for small coaching centers, schools, or training institutes. Good for sending basic updates, reminders, and announcements.
starting from
₹2,999/mo
+ taxes & messaging charges
Book a Demo
WhatsApp Widget for school/college website
Welcome/Exit popups for admissions pages
Follow-ups for incomplete application forms  
Class/Exam/Result/Admission alerts  
Green Tick application (email support)

Standard

Most Popular
For growing institutes and universities. Adds feedback collection and better student engagement.
starting from
₹7,499/mo
+ taxes & messaging charges
Book a Demo
Everything in Starter, plus
Collect student/parent feedback & surveys  
Share related courses, events, or workshops  
WhatsApp bots to answer student FAQs
Keyword-based replies (e.g., “Fees,” “Syllabus”)

Plus

Premium plan for large universities or EdTech players. Covers advanced automation and integrations.
starting from
₹14,999/mo
+ taxes & messaging charges
Book a Demo
Everything in Starter, plus
White glove onboarding
Custom chatbots for admission queries, placement, etc.  
Integrations with ERP/LMS/CRM  
Course catalog browsing & incomplete application follow-ups

Enterprise

For big education networks/EdTech with custom workflows and high student volumes.
Talk to Sales
+ taxes & messaging charges
Book a Demo
Bespoke features  
Dedicated account manager
Priority support
Category
Starter
Standard
Plus
Broadcast to Current and Potential Students
Send bulk announcements (exam dates, admissions, fee reminders)
Upload/import student data from Excel
Auto-resume announcements if interrupted
Retry failed messages automatically
Skip inactive/unresponsive contacts
Control message frequency to avoid spamming parents/students
Location-based announcements (e.g., different campuses)
Drip campaigns for admissions (welcome + reminders)
Reminders & Follow-ups
Re-engage with students who checked admission info but didn’t apply
Remind about pending form submissions
Remind about pending fee payments or registrations
Confirm and remind about classes, exams, or events
Notify about renewals (annual fees, course subscriptions)
Confirm appointments with faculty/counselors
Close pending fee payments with reminders
Collect feedback after classes/workshops
Promote related courses or new workshops
Trigger campaigns when student takes an action (e.g., downloads syllabus)
Run campaigns with tailored student journeys (e.g., admission funnel)
Send personalized updates (course name, batch timing)
Stop campaigns automatically when goals are achieved (e.g., form submitted)
Chatbots
Answer FAQs (fees, syllabus, exam date), qualify leads
with reminders
with reminders
Instant replies with keywords like “Apply,” “Results,” “Placement”
WhatsApp Green Tick Application
Green Tick Application
Live Chat
Live Chat
Agent Analytics
Office Hours / Holiday Handling
Chat Routing
Chat Disposition
Analytics
Conversion Analytics
Engagement Analytics
Chatbot Analytics
Custom Reports
Integration
Support Desk
Custom Integrations With 3rd Party Systems
Customer Success
Email Support
Chat Support
Phone / WhatsApp Support
Account Manager
White Glove Services
Add Ons
Custom Chatbot Setups

* All messages exchanged to & fro both along with all medias in a calendar day to any one contact is counted one chat Chat charges vary by destination number country. Click here to see country-wise message pricing

Starter

Entry-level for small coaching centers, schools, or training institutes. Good for sending basic updates, reminders, and announcements.
starting from
₹2,999/mo
+ taxes & messaging charges
Book a Demo
WhatsApp Widget for school/college website
Welcome/Exit popups for admissions pages
Follow-ups for incomplete application forms  
Class/Exam/Result/Admission alerts  
Green Tick application (email support)

Standard

Most Popular
For growing institutes and universities. Adds feedback collection and better student engagement.
starting from
₹7,499/mo
+ taxes & messaging charges
Book a Demo
Everything in Starter, plus
Collect student/parent feedback & surveys  
Share related courses, events, or workshops  
WhatsApp bots to answer student FAQs
Keyword-based replies (e.g., “Fees,” “Syllabus”)

Plus

Premium plan for large universities or EdTech players. Covers advanced automation and integrations.
starting from
₹14,999/mo
+ taxes & messaging charges
Book a Demo
Everything in Starter, plus
White glove onboarding
Custom chatbots for admission queries, placement, etc.  
Integrations with ERP/LMS/CRM  
Course catalog browsing & incomplete application follow-ups

Enterprise

For big education networks/EdTech with custom workflows and high student volumes.
Talk to Sales
+ taxes & messaging charges
Book a Demo
Bespoke features  
Dedicated account manager
Priority support
Category
Starter
Standard
Plus
Broadcast to Current and Potential Students
Send bulk announcements (exam dates, admissions, fee reminders)
Upload/import student data from Excel
Auto-resume announcements if interrupted
Retry failed messages automatically
Skip inactive/unresponsive contacts
Control message frequency to avoid spamming parents/students
Location-based announcements (e.g., different campuses)
Drip campaigns for admissions (welcome + reminders)
Reminders & Follow-ups
Re-engage with students who checked admission info but didn’t apply
Remind about pending form submissions
Remind about pending fee payments or registrations
Confirm and remind about classes, exams, or events
Notify about renewals (annual fees, course subscriptions)
Confirm appointments with faculty/counselors
Close pending fee payments with reminders
Collect feedback after classes/workshops
Promote related courses or new workshops
Trigger campaigns when student takes an action (e.g., downloads syllabus)
Run campaigns with tailored student journeys (e.g., admission funnel)
Send personalized updates (course name, batch timing)
Stop campaigns automatically when goals are achieved (e.g., form submitted)
Chatbots
Answer FAQs (fees, syllabus, exam date), qualify leads
with reminders
with reminders
Instant replies with keywords like “Apply,” “Results,” “Placement”
WhatsApp Green Tick Application
Green Tick Application
Live Chat
Live Chat
Agent Analytics
Office Hours / Holiday Handling
Chat Routing
Chat Disposition
Analytics
Conversion Analytics
Engagement Analytics
Chatbot Analytics
Custom Reports
Integration
Support Desk
Custom Integrations With 3rd Party Systems
Customer Success
Email Support
Chat Support
Phone / WhatsApp Support
Account Manager
White Glove Services
Add Ons
Custom Chatbot Setups

* All messages exchanged to & fro both along with all medias in a calendar day to any one contact is counted one chat Chat charges vary by destination number country. Click here to see country-wise message pricing

Can’t find what you fit with?

Get a customized plan & price that tailored to your special needs

Frequently Asked Questions

Quick answers to our most asked questions

Can I use my existing WhatsApp number with QuickReply.ai?

Yes, you can use your existing WhatsApp number. We will help in upgrading your account to WhatsApp Business API so that you can start automating your messages. If you already have a WhatsApp Business API number, we will help you migrate too.

Is there a limit on number of messages I can send?

Yes, your account starts with a limit 1000/messages per day. If you consume at least 50% of the limit regularly then within a week your limit is upgraded to 10,000 and then 1L messages/day.

Can my team members login from multiple devices?

Yes, multiple members can access QuickReply panel from multiple devices and send/receive messages.

How much time does it take to setup everything?

It will take 1-2 days to get your account ready to run promotional campaigns. If requires your Facebook business manager verified. If it is not, it will take another 2-3 days to get it verified.

Can I apply for Green Tick?

Yes, once your number has some usage, you can apply for the Green Tick.

Can it integrate with my other business tools?

Yes, you can integrate QuickReply.ai with your other business tools.

Can I send Promotional Campaigns on WhatsApp via API?

Yes, you can send promotional messages to your audience who have opted in to receive promotional campaigns from your brand on WhatsApp.

Is the WhatsApp API free?

Yes, WhatsApp itself does not charge for the API. However, there are various other costs involved in using it. These include conversation-based pricing set by WhatsApp and service fees charged by WhatsApp Business Solution Providers. The actual cost to your business will depend on the volume of messages you send and the services you utilize through these providers.

How much does WhatsApp cost per month?

While WhatsApp doesn't charge a monthly fee, the cost to businesses comes from the number of conversations initiated, such as marketing or utility messages. Marketing conversations typically cost more than utility messages. Additionally, software subscription fees are payable to platforms like QuickReply.ai for utilizing their services. The total monthly cost will, therefore, vary based on the volume and type of messages sent and the specific services you leverage through such platforms.

WhatsApp Messaging Window and Costs

‍

WhatsApp offers a 24-hour window for messaging that starts when a business sends a message to a customer. During this period, businesses and customers can send unlimited messages, including pre-approved templates, without extra charges.

  • The cost for WhatsApp messages varies based on the template message type and the recipient's country.
  • For Indian numbers, the costs are as follows: ₹0.96 per Marketing Message, ₹0.17 for Authentication and Utility Messages, and ₹0.41 for Service Message.
  • These rates apply to messages sent within India.
  • Each messaging window lasts for 24 hours.
  • Starting a conversation with a template message or replying to one during an ongoing service chat counts as beginning a new conversation based on that template's type.
  • If you mix message types like Marketing, Authentication, Utility, or Service in a single conversation, you'll charged separately for each message type initiated.
  • Each message category—whether for Marketing, Authentication, Utility, or Service—has its own cost. So, if you send different types of messages to the same customer in 24 hours, you'll be charged for each type.
  • When you initiate a chat in any of these categories, you have a 24-hour slot to talk to your customers without extra fees, giving you plenty of time for meaningful interaction.

Still have questions?

Reach out and discover how our team can make your WhatsApp Marketing experience a breeze.

Turn 1 time visitor into repeat customer with WhatsApp marketing

Leverage the untapped growth potential of WhatsApp marketing to acquire and retain customers.