Hero Homes is one of India’s leading real estate developers, known for large residential townships and high-demand housing projects across major cities. With strong inbound traffic from ads, channel partners and property portals, the brand always had a heavy pipeline. The real challenge was qualifying leads quickly and keeping the pipeline clean and updated inside their central ERP system.

While their marketing engine was strong, the follow-up workflow behind it was slow and dependent on manual WhatsApp chats, outbound calls and delayed data entry. The result was inconsistent communication and an incomplete view of the real funnel.

That is when Hero Homes adopted QuickReply.ai.

‍

Company Profile

The Challenge

High-Volume Leads but Slow, Manual Qualification

The marketing team drove thousands of leads every month. But each lead required multiple conversations to understand the basics. Budget, configuration preference, expected possession timeline and buying readiness had to be captured manually. With multiple projects running in parallel, this became difficult to scale.

Delayed Responses Lowering Buyer Intent

Real estate buyers compare projects very quickly. If they do not receive clarity within minutes, they move to the next developer. Manual WhatsApp replies were simply not fast enough to match buyer expectations, especially during peak hours.

ERP Records Incomplete or Updated Late

Every qualified lead needed to be documented inside their ERP. However, this was done manually by the team. This led to delays, missing fields and sometimes complete lead loss. Since the ERP feeds reporting and forecasting, even small inconsistencies created major gaps in pipeline visibility.

Sales Teams Spending Time on Low-Intent Leads

Without any automated filtering, every lead looked the same. Sales advisors spent hours speaking to people who were nowhere close to a buying decision. High-intent buyers did not always receive priority attention.

‍

‍

What QuickReply Implemented

Instant WhatsApp-Based Lead Capture

QuickReply.ai set up a WhatsApp-first qualification flow that replied instantly when someone submitted a form or clicked an ad. Every enquiry received a quick, friendly, guided experience right from the first message.

Automated Qualification for All Projects

The WhatsApp bot captured all the essential details needed for qualification. Budget, preferred configuration, expected possession timeline, NRI or resident status and loan readiness were all collected within a short conversational flow. This standardised the qualification process across all Hero Homes projects.

Real-Time Sync Into Their ERP

Once a lead completed the qualification flow, QuickReply.ai pushed that data directly into the company’s ERP with clean and structured fields. No manual data entry, no delays and no risk of missing information. The sales team always saw the updated pipeline exactly as it should be.

Project Information Delivered Instantly

Buyers received the project brochure, layout plan and walkthrough video directly inside WhatsApp. This helped them understand the offering earlier in the journey. It also reduced the time sales teams spent answering repeated questions.

Sales Advisors Receiving Only Serious Leads

Since the bot filtered out low-intent or misaligned leads automatically, advisors spent their day interacting with buyers who were actually ready to move ahead. This improved their productivity and the quality of every conversation.

‍

‍

Key Outcomes

‍

The Transformation

A Faster Lead Journey From the First Touchpoint

Lead journeys that once started with a delayed phone call now began instantly on WhatsApp. Buyers received clarity within minutes, which kept them engaged and lowered drop-offs.

A Stronger Qualification Layer

With a structured flow handling qualification, the sales team received better-prepared leads. Conversations became smoother because buyers already had the basics covered.

Complete Pipeline Visibility

Since every lead synced into the ERP automatically, Hero Homes finally had a real-time view of their funnel. Nothing was missing and every record was complete.

A More Productive Sales Team

Advisors no longer spent their day chasing cold or unfit leads. Their efforts shifted toward buyers with real intent, which led to more meaningful calls and stronger conversions.

‍

‍

Impact

Higher Lead Engagement

Instant WhatsApp onboarding increased the percentage of leads who entered live conversations. Buyers responded better because they received answers quickly.

Cleaner and More Accurate Qualification

Since the qualification questions were consistent and automated, lead data became more accurate. This reduced ambiguity and improved the advisor’s ability to guide the conversation.

Zero Lead Leakage Into the ERP

With automated syncing, every lead appeared inside the ERP with the full information required. No gaps, no delays and no missing records.

A More Efficient Sales Process

Sales teams reported a noticeable increase in usable time. With low-intent leads filtered out early, their day became more focused and conversion-friendly.

“QuickReply.ai helped us simplify our entire lead journey. Every lead is now qualified automatically, every detail reaches our system without delay and our sales team can focus on buyers who are actually ready. It has made our entire process faster, cleaner and more reliable.”

— Sales Head, Hero Homes

‍

‍

Summary

Hero Homes needed a way to manage high volumes of enquiries while ensuring clean, real-time records inside their ERP. QuickReply.ai delivered a complete WhatsApp-based system that captured leads instantly, qualified them automatically and synced high-quality data directly into their sales ecosystem. The result was stronger lead quality, better visibility and a faster journey from enquiry to conversion.

‍