What is an Abandoned Cart?
When a user adds a product to their cart on an e-commerce website but does not proceed to check out and complete their order is known as Abandoned Cart.
Tons of users/customers add items to their cart as a wish list or because they are not ready to buy yet or are waiting for a price drop.
Why use WhatsApp Marketing for Abandoned Carts?
WhatsApp is a messenger app available globally with over more than 200 billion active users monthly. It’s a growing platform which connects users by allowing them to communicate in the form of unlimited texts, various sharing of multimedia including documents, video calling as well as calling. Therefore, It’s a perfect platform for growing businesses as a marketing tool. Businesses can offer customer support as well as alert their subscribers about latest events.
Use ready made WhatsApp Chat Templates and send automated abandoned cart reminders to your customers nudging them to complete their order. Businesses can offer discounts for a limited period of time to make customers complete their orders. Free Shipping or Express Delivery can be offered as incentives to make purchases within a certain time limit.
Example, “ Complete your purchase now to have upto 10% OFF”.
Leverage the untapped growth potential of WhatsApp marketing to acquire and retain customers.