WhatsApp Business Pricing Update: What Changes on October 1, 2025?

Meta has announced changes to WhatsApp Business Platform pricing that will take effect from October 1, 2025 at 12:00 AM (according to your WhatsApp Business Account time zone). These updates are global in scope, but specific changes apply to different regions.

At QuickReply.ai, we want to make sure you have a transparent view of what’s changing, how it may affect your brand, and what you should plan for.

Regional Rate Adjustments

The impact varies by geography. Here’s the official breakdown:

• UAE:  Increase in marketing message rates.
• Colombia:  Increase in utility and authentication message rates.
• Mexico:  Decrease in marketing message rates.
• Saudi Arabia, Argentina, Egypt: Decrease in utility and authentication message rates.
• Zimbabwe:  Will be reclassified from the “Other” region to “Rest of Africa” region, resulting in lower rates.

👉 For other countries, current rates will remain unchanged.

What This Means for Your Brand

• No immediate action is needed: QuickReply.ai will automatically align with Meta’s updated billing structure.
• Check your region’s rates: Depending on where your customers are, you may experience an increase, decrease, or no change at all.
• Plan campaigns accordingly: For brands in regions with higher rates, optimizing message templates and customer segmentation will become even more important.

While these changes come directly from Meta, our focus at QuickReply.ai remains the same: ensuring that your WhatsApp marketing is cost-effective, compliant, and growth-driven. If you have questions about how this affects your brand specifically, our team is always here to assist.

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How to Check the Updated Pricing for Your Brand

The exact pricing depends on your region and is already updated within your QuickReply.ai account. To view your rates without any confusion, simply check the Rate Card inside your dashboard.

Follow these steps:

1. Log in to your QuickReply.ai dashboard.
2. Navigate to the Settings section.
3. Click on Rate Card under the WhatsApp Channel section.
4. You will see the updated pricing applicable to your account.

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Where to Learn More

For official references, see Meta’s WhatsApp Pricing Documentation

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