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Overview
- Every inbound admission inquiry is captured and nurtured on WhatsApp through structured, automated journeys
- Parents are guided from first contact to confirmed counselling session without any manual intervention
- All lead data, engagement signals, and journey logs are automatically synced to the school's CRM and backed up on Airtable
- Result: industry-leading message delivery and read rates that dramatically outperform email
The Challenge
C.P. Goenka Education Group receives a high volume of admission inquiries every season — from parents who discover them via digital ads, school website widgets, or word of mouth. The challenge wasn't generating leads. It was converting them.
Every inquiry needed timely, consistent follow-up across multiple stages: initial engagement, slot booking for counselling, pre-visit reminders, and post-visit nudges. Doing this manually at scale was impossible. Leads were slipping through the cracks, and the admissions team had no reliable way to keep parents engaged across the full decision-making journey.
The Solution
C.P. Goenka partnered with QuickReply.ai to build a WhatsApp-first admissions automation system. The goal was simple: no matter where a parent first reaches out, they should immediately enter a well-structured nurturing flow on WhatsApp that guides them toward booking an admission counseling session.
Multi-source lead capture
Parents arriving from ads, website widgets, or WhatsApp QR code scans all land in the same unified WhatsApp flow. QuickReply.ai's journeys kick in automatically, collecting key information and qualifying the lead — no manual handoff required.
Stage-wise journey automation
QuickReply.ai's User Journey Builder powers a series of tailored flows that correspond to where a parent is in the admissions process. Each stage has its own messaging cadence, keeping parents engaged, informed, and moving forward — whether they've just inquired, have a session booked, or need a gentle nudge to reschedule.
Seamless CRM & data sync
All lead attributes and engagement data — including message delivery and read status — are automatically pushed to Edusprint, the school's CRM. Every interaction is also backed up in Airtable, giving the admissions team a real-time operational view at all times. No data silos. No manual exports.
Why WhatsApp?
For an education brand targeting parents, WhatsApp is where the conversation already happens.
Compared to email — which typically sees open rates of 20–25% — C.P. Goenka's WhatsApp journeys achieved an 85.58% read rate, meaning nearly 9 in 10 parents actually saw the messages sent to them.
A 15.65% CTR reflects parents actively engaging with booking links and prompts, not just passively receiving notifications.
Results at a Glance
Every parent, regardless of where they first reach out, enters a structured WhatsApp journey that carries them through the admissions process, all done automatically.
The automated system has allowed C.P. Goenka to scale their admissions outreach without scaling their team. Parents stay informed and engaged at every step. The admissions team gets clean, complete data in their CRM. And the numbers speak for themselves.