Google Analytics
Push conversations and lead events to GA4 for comprehensive performance tracking and insights.
Integrate QuickReply with Google Analytics
 Trigger |
 Action |
|---|---|
| WhatsApp link click with UTM parameters | Attach UTM parameters to WhatsApp links and analyze campaign-driven sessions, bounce rates, and conversions in GA4 |
| User clicks a button, submits a form, or completes a flow inside the WhatsApp chatbot | Send event with capture field and flow name |
| User behavior or session data from WhatsApp interactions | Build custom audiences using behavioral insights from WhatsApp-initiated sessions for retargeting via Google Ads or email workflows |
About
Google Analytics 4 is Google’s next-generation analytics platform that tracks user interactions across websites and apps using an event-based model. It helps you understand how users interact with your business across different touchpoints—enabling smarter attribution, audience building, and campaign performance tracking.
