What is Single’s Day?
Single’s Day, originally known as Bachelor's Day, is an unofficial holiday in China where people go shopping and celebrate being single. The day is also known as Double 11.
Various shops, businesses and brands offer huge discounts, sales and crazy offers creating a 24hr shopping bonanza. It is one of the largest shopping holidays of the year.
Why use WhatsApp Marketing for Single’s Day?
Latest statistics show that WhatsApp is the most popular messaging app. The app has billions of active users across the globe. Multimedia sharing, unlimited messaging, calling and many effortless features are available on WhatsApp. The app can also be used for marketing. Businesses can increase their engagement with the customers by sending them recurring or bulk messages and providing instant support by responding quickly.
Create a personalised shopping experience for your customer’s on Single’s Day. Send them WhatsApp Chat Messages alerting them about your crazy discounts and offers to celebrate the day. Brands can launch products that promote ‘Self-Love’. Shops can even showcase and give more discounts on products mostly used by single people.
A skin care & cosmetic store can offer a cross sell on items like Beauty Mask and Moisturiser to promote self love. Brands can build a sense of urgency by holding a Limited Time Offer or a one day Sale. One can send their customers a specially curated list of products to enhance their experience with the brand.
Leverage the untapped growth potential of WhatsApp marketing to acquire and retain customers.