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At a Glance
Brand Overview
Preethi Shapewear, now operating as Preethiwear, is an Indian women’s apparel brand offering maternity wear, feeding-friendly clothing, loungewear, ethnic wear and shapewear.
Shopping for maternity and women’s apparel often involves more consideration than a straightforward product purchase. Customers may compare styles, sizes, fabrics, colours and product combinations before deciding what suits them.
As a result, purchase intent can be lost at several stages. A customer may browse products without adding anything to the cart, build a cart but leave before checkout or begin checkout without completing the order.
Preethi Shapewear partnered with QuickReply.ai to recover intent across all three stages while using broadcasts and anonymous visitor nurturing to generate additional demand.
The Challenge: Recovering Intent Before It Disappeared
Many ecommerce recovery strategies focus only on customers who abandon the checkout. By that stage, however, a significant share of potential buyers has already been lost.
Some visitors leave after browsing a product. Others add products to their carts but do not proceed to checkout. Another group begins checkout but exits before payment.
For Preethi Shapewear, focusing only on the final stage would mean leaving a large part of its recoverable audience untouched.
The brand needed a system that could:
- Identify purchase intent at different stages of the website journey
- Recover customers after product browsing
- Re-engage customers who abandoned their carts
- Follow up with customers who left during checkout
- Track and nurture otherwise anonymous website visitors
- Generate fresh demand through promotional broadcasts
- Build campaigns around bundled offers and relevant occasions
- Measure the contribution of each journey to revenue and ROI
The objective was to create a connected recovery strategy rather than depend on one abandoned cart reminder.
The Solution: A Three-Layer Abandonment Recovery System
Using QuickReply.ai, Preethi Shapewear built dedicated recovery journeys across the three main layers of ecommerce abandonment.
Each layer represented a different level of purchase intent and required a different communication approach.
1. Recovering Product Browsers
The first recovery layer focused on customers who explored products but left before adding anything to their carts.
These customers had demonstrated interest, but not enough intent to enter a conventional abandoned cart journey. Without browse abandonment recovery, the brand would have no structured way to continue the conversation.
Preethi Shapewear used WhatsApp nurturing to remind these visitors about the products they had explored and encourage them to return to the website.
This enabled the brand to begin recovery earlier, before the customer’s interest weakened.
2. Recovering Abandoned Carts
The second layer targeted customers who added products to their carts but did not proceed to checkout.
At this stage, the customer had moved beyond browsing and had shown stronger purchase intent. The journey could therefore focus on helping them reconsider the selected products and resume their purchase.
For a fashion and maternity wear brand, this stage is particularly important because customers may create carts containing multiple styles, sizes or complementary products before pausing their decision.
3. Recovering Abandoned Checkouts
The third layer focused on customers who began checkout but left before completing their orders.
These were the brand’s highest-intent drop-offs. They had selected their products, entered the checkout process and moved close to conversion.
Preethi Shapewear’s abandoned checkout journey achieved 114x ROI, demonstrating the revenue potential available at the final stage of abandonment.
Instead of treating these customers as lost orders, the brand used timely WhatsApp follow-ups to bring them back into the purchase journey.
Bringing Anonymous Website Visitors Into Nurturing Journeys
Preethi Shapewear extended its recovery strategy beyond customers who entered a standard cart or checkout flow.
Using QuickReply.ai’s anonymous visitor tracking and nurturing capabilities, the brand identified eligible website visitors and continued nurturing them through WhatsApp.
This journey generated more than ₹40 lakh in attributed revenue.
The result is particularly relevant for fashion ecommerce businesses because much of their website traffic may browse several products before taking a trackable conversion action.
By nurturing these visitors, Preethi Shapewear created an additional recovery opportunity from traffic that could otherwise have left without entering a cart or checkout journey.
Creating Demand Through Bundled and Occasion-Led Broadcasts
Recovery journeys helped Preethi Shapewear convert existing intent, while broadcasts gave customers new reasons to shop.
The brand built its promotional broadcasts around two major themes:
- Bundled product offers
- Relevant shopping occasions
Bundled Offers
Bundles allowed Preethi Shapewear to present multiple relevant products as one value-driven offer.
For customers comparing maternity wear, loungewear, ethnic wear or other complementary products, a bundle could simplify the purchase decision while making the overall offer more attractive.
Rather than relying entirely on single-product discounts, the brand used bundles to create a stronger reason to purchase multiple products together.
Occasion-Led Campaigns
Preethi Shapewear also planned broadcasts around occasions when customers were more likely to be receptive to promotional communication.
This helped ensure that campaigns had a clear context instead of sending repetitive, generic discount messages throughout the year.
Across its promotional broadcasts, the brand achieved an average ROI of more than 24x.
How the Strategy Worked Together
The effectiveness of Preethi Shapewear’s setup came from connecting demand generation with intent recovery.
Broadcasts encouraged customers to visit the website and explore relevant offers. Once they arrived, the three-layer recovery system continued working if they left at the browse, cart or checkout stage.
Anonymous visitor nurturing created another path for reconnecting with website traffic that had not entered a conventional recovery flow.
Together, these journeys formed a connected system:
- Broadcasts created a reason to visit and shop.
- Browse abandonment journeys recovered early product interest.
- Cart abandonment journeys recovered selected products.
- Checkout abandonment journeys recovered high-intent transactions.
- Anonymous visitor journeys nurtured additional website traffic.
Why the Strategy Worked
Preethi Shapewear’s results came from addressing multiple forms of ecommerce intent rather than concentrating on one journey.
- Recovery started earlier: The brand did not wait until checkout to begin re-engaging customers.
- Every abandonment stage had a purpose: Browse, cart and checkout journeys reflected different levels of purchase intent.
- High-intent customers received dedicated follow-ups: The abandoned checkout journey generated 114x ROI.
- Anonymous traffic became recoverable: Visitor tracking and nurturing contributed more than ₹40 lakh in revenue.
- Broadcasts created fresh demand: Bundled and occasion-led campaigns achieved an average ROI of over 24x.
- Campaigns supported the customer journey: Promotional communication and automated recovery worked as parts of the same system.
The Results
In 18 months with QuickReply.ai, Preethi Shapewear achieved:
- ₹4 Cr+ in attributed revenue
- 114x ROI from its abandoned checkout journey
- ₹40L+ from anonymous visitor tracking and nurturing
- 24x+ average ROI from promotional broadcasts
- Recovery coverage across browse, cart and checkout abandonment
The results were not driven by one isolated campaign.
They came from consistently running recovery journeys at different levels of customer intent while continuing to generate demand through planned broadcasts.
Conclusion
Preethi Shapewear built a WhatsApp strategy that addressed the full ecommerce purchase journey.
Instead of focusing only on customers who abandoned checkout, the brand recovered intent across product browsing, cart creation and checkout. Anonymous visitor nurturing extended this system further, while bundled and occasion-led broadcasts continually created new reasons for customers to shop.
The result was more than ₹4 crore in attributed revenue within 18 months, supported by a 114x abandoned checkout ROI and an average broadcast ROI of over 24x.
For fashion and maternity wear brands, Preethi Shapewear’s approach shows that the strongest recovery strategy is not limited to one abandoned cart reminder. It follows customer intent across every stage where a purchase can be lost.