Learn how to use WhatsApp Business greeting message automation and templates.
If you’re a business making use of WhatsApp for marketing, advertising, sales and support, encouraging online shoppers to get in touch with your business through the messaging app, it’s important to also initiate the conversation. This is where a WhatsApp Business greeting message becomes important.
In this article, we’re sharing what WhatsApp business greeting messages are, why they are important, WhatsApp Business greeting message examples, WhatsApp templates and best practices.
A WhatsApp greeting message is the very first form of communication or the message your business sends to customers after they opt-in to your list or trigger a conversation through marketing, advertising and support functions.
The greeting message provides the customers with details about what your business has to offer - products and services. It is also the first opportunity for a business to establish a positive impression on customers by thanking them for initiating the conversation or opting in to your WhatsApp list.
A WhatsApp greeting message is meant to be sent at a time that encourages the consumers to further engage with your business on the messaging app. Here are some moments at which you should be using WABA messages to greet online shoppers and customers:
You may wonder if a consumer has initiated a conversation or interaction with your business, they should be the one to start it as well. But here are some of the benefits of automating your WhatsApp greeting messages using QuickReply.ai:
Similar to welcome emails, a WhatsApp greeting message sets the expectations in terms of what the consumer may receive on the messaging platform. This includes a glimpse at your products and services, or the notifications you may choose to send on the platform regarding deals, discounts or future orders.
Similar to conversion rates on websites, the number of consumers initiating a conversation on the messaging platform and the ones who do engage with you, moving forward to make a purchase, can be low. A WhatsApp greeting message nudges a consumer subtly, encouraging them to explore more about your business, lowering the drop-off rate.
As more businesses start to use WhatsApp at scale in marketing, promotional and advertising campaigns, the attention span of online shoppers is dropping. Even if you get them to opt-in to your WhatsApp list, the chance of retaining their interest can be low. This is where a WABA message for greeting them helps. The more positive the WhatsApp greeting message, the higher the chance of keeping their interest engaged.
When strategized well, a WhatsApp greeting message can also be used to trigger workflows that are targeting at getting to know about a consumer’s interests, intent and purchase motivations. For example, you could send a greeting message letting them know you can help by offering shopping assistance around the products they’re looking for.
As we stated above, a WhatsApp greeting message is a chance to get to know the consumer better. This gives you insights that are not based on market research and assumptions alone, but actual data that comes straight from the consumer themselves. Businesses can scrape Google results to analyze trends and competitor messaging, but direct conversations provide far more accurate and personalized insights.
WhatsApp greeting messages let you start a conversation, bringing back a human touch to the online shopping journey for consumers. The conversational commerce enabled by WhatsApp opens up a whole new channel for your business to drive sales and revenue from.
Now that you know the benefits of setting up WhatsApp greeting messages, let’s look into some examples and WhatsApp templates for the same.
While there are a number of ways and messages you can send through the greeting, here are some to inspire you and get you started.
This is the WhatsApp greeting message that gets sent when an online shopper chooses to opt-in to your WhatsApp list - this could be from your website subscription form/ popup or a marketing campaign.
Hey Jane,
Thank you for opting in to our WhatsApp list!
We’re so happy to have you in our community.
As a brand we support complete sustainability in our products and would like to introduce you to our latest collection of dresses and suits.
You can check them all out here or call us to know more about them!
CTA >> Call us!
CTA >> Visit our website
This is when an online shopper makes a purchase from your website and opts in to receive notifications on WhatsApp from the thank you page.
Hey Sara,
Thank you for the order!
While we’re preparing to ship your order and carefully packing it for sustainable and on-time delivery, we’d like you to know you can reach out to us here any time.
Meanwhile, have you checked out our recent collection of shoes to complete the look?
CTA >> Track my order
CTA >> Check out shoes
This is when you’re generating leads through marketing and advertising campaigns to generate leads before taking actual orders.
Hey Ahmed,
Thank you for your interest in our cabinet!
We’re reaching out to you here to know more about your requirements. Our team will be getting in touch with you for dimension specifications in the next 24 hours.
Feel free to reach out to us here if you have any more questions!
This is when a consumer chooses to receive customer support and service from your business on the messaging platform.
Hello Sahiba,
Thank you for reaching out to us!
This is Sara and I’m here to help you pick the best home decor products for your house.
Could you please let me know what you’re looking for in furniture?
This is when you’re running several marketing and promotion campaigns during popular festival seasons and sales.
Hey there Kumar,
We wish you a very Merry Christmas!
On this special day, we’re offering 25% off on all our products.
If you have any questions for us regarding the products, please reach out to us and we will get back to you in 24 hours.
CTA >> Claim offer
CTA >> Contact us
But before you set up automated WABA messages to greet your customers, we do recommend learning more about the best practices.
WhatsApp greeting messages are different from broadcast campaigns and other automations; they serve the purpose of initiating conversations on the messaging platform. Here are a few WhatsApp greeting message best practices we recommend following:
A WhatsApp greeting message is an opportunity that many brands are still not focusing on. But similar to how you send WhatsApp broadcasts, order status alerts and other messages, WhatsApp greeting messages can be automated too!
With the help of a WhatsApp Business API solution provider like QuickReply.ai, you can set up multiple triggers for greeting messages. At the same time, the solution provider also comes with thousands of pre-approved and customizable WhatsApp templates that you can use as your greeting messages to boost engagement and conversions from it.
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From the WhatsApp Business App, head over to Business tools > Greeting message. Enable ‘Send greeting message’ and edit your message. If you want to trigger different automations to send WhatsApp greeting messages, you will need to use a WhatsApp Business API solution provider like QuickReply.ai.
A good WhatsApp greeting message serves as a warm welcome to a consumer. It introduces them to what your brand is about, what to expect from your business, the type of updates you may send and other crucial information that can help deliver a positive customer experience.
Typically, you will need to create a WhatsApp greeting message on your own through the Business App. But if you’re using a WhatsApp Business API solution provider like QuickReply.ai, to set up welcome automations on WhatsApp, you get access to a library of pre-approved and customizable WhatsApp templates for different use cases.
