Understanding Bitespeed Pricing: A Comprehensive Analysis of Their 2024 Plans

Selecting the right WhatsApp marketing software is crucial for businesses aiming to enhance their customer engagement and sales. Bitespeed has emerged as a notable player among the myriad options available.

This blog delves deep into Bitespeed's pricing structure, providing a detailed analysis of its plans and features to equip businesses with the information needed to make an informed decision. Explore the ins and outs of Bitespeed's offerings that make it a contender in the crowded field of WhatsApp marketing tools and how its pricing and features stack up against your business needs.

What is Bitespeed?

Bitespeed is a WhatsApp marketing tool that offers omnichannel support inbox. Built for Shopify stores, it helps brands automate their buyers’ journey on WhatsApp.

Focused primarily on e-commerce businesses and their use cases, it helps businesses upsell, cross-sell, get product reviews, run abandoned cart journeys, and send broadcasts to different customer segments within WhatsApp.

Key features include:

• Multi-platform messaging for agents across Facebook, WhatsApp, and Instagram.
• Sales generation through campaign response and the ability to process payments via WhatsApp.
• Prioritization and routing of queries for efficient support.
• Support automation with chatbots and performance tracking for agents.
• Engagement tools like gamified pop-ups for lead capture and personalized retargeting messages.

Exploring Bitespeed's Pricing Plans: A Detailed Breakdown

Bitespeed’s pricing is available in USD.

Bitespeed offers three pricing tiers:

1. Free Plan
2. Business Plan
3. Enterprise Plan

Bitespeed's Platform Pricing

Bitspeed’s pricing starts from $249.99 per month:

• Free Plan: $0/month (forever)
• Business Plan: $249.99/month (14-day free trial available)
• Enterprise Plan: $499.99/month (14-day free trial available)

Upon initial review, BiteSpeed's pricing for WhatsApp marketing solutions appears to be at the premium end of the spectrum. Additionally, BiteSpeed does not provide any discounts for subscriptions billed annually.

• The Free Plan is comprehensive but lacks advanced features such as WhatsApp Broadcast Campaigns, Chatbots, and enhanced onboarding and support tools.
• The Business Plan unlocks its full potential with advanced marketing tools and omnichannel support, which is suitable for businesses looking to expand their reach and improve customer engagement.
• The Enterprise Plan is best suited for large-scale operations that require a personalized approach with a dedicated account manager to oversee their BiteSpeed activities.

Each higher-tier plan adds more value regarding automation, support, and marketing capabilities.

Then there are additional costs to consider. Every month, your Bitespeed subscription will include two types of charges:

• The platform subscription fee, which varies depending on your chosen plan.
• A per-conversation WhatsApp marketing fee based on Bitespeed’s conversation rate card charges for their Business and Enterprise plans

Understanding the additional costs associated with Bitespeed's pricing

Before we discuss each additional cost header for Bitespeed’s pricing, let's first understand the different types of WhatsApp conversations and their associated costs.

1. Conversations:

This is how Meta defines a WhatsApp conversation: A conversation includes all messages delivered within a 24-hour period.

A conversation starts when the first business message is delivered and ends 24 hours later. The first message can be initiated by the business (business-initiated) or a business reply within 24 hours of a user message (user-initiated).

To properly understand Bitespeed's WhatsApp conversation pricing, we need to understand the four categories of WhatsApp conversations created by Meta.

There are 4 categories of WhatsApp Conversations:

• Marketing: Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.
• Utility: Enables you to follow-up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update); account updates or alerts (e.g., payment reminder); or feedback surveys.
• Authentication — Enables you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).‍
• Service — Enables you to resolve customer inquiries

IMPORTANT: WhatsApp bills customers per conversation. A conversation simply means a templated or non-templated message initiated by the brand

Now that we understand the types of WhatsApp conversations, let's look at how Bitespeed charges for it.

Bitespeed’s approach to WhatsApp conversation pricing for all plans involves a markup fee in addition to Meta’s messaging rates.

This means the cost per conversation aligns directly with Meta's current rates, varying by the user's country location + Bitespeed’s markup on each conversation.

For example, here are the current pricing rates of Meta for India in USD compared to Bitespeed’s pricing rates for India in USD:

Meta’s WhatsApp Conversation Pricing Rates for India:

• In USD:
  • Marketing: $0.0099 per conversation
  • Utility: $0.0042 per conversation
  • Service: $0.0040 per conversation
  • Authentication: $0.0014 per conversation
• Source: https://developers.facebook.com/docs/whatsapp/pricing/

Bitespeed’s WhatsApp Conversation Pricing Rates for India: Business Plan

• In USD:
  • Marketing: $0.0106 per conversation
  • Utility: $0.0056 per conversation
  • Service: $0.0046 per conversation
  • Authentication: N/A

Source: Bitespeed Business Plan WA Usage Cost

Here’s how the Bitespeed Business plan markup fees break down for each type of conversation in India, expressed in USD:

• Marketing: A 7.07% increase, with a $0.0007 markup per conversation.
• Utility: Marked up by $0.0014 per conversation, an increase of about 33.33%.
• Service: Each service conversation costs $0.0006 more, a 15% markup.

This markup strategy underpins Bitespeed's pricing model, supporting its extensive features and enhanced services.

Bitespeed's most expensive plan, the Enterprise plan, costs $499.99/month. A high volume discount is applied to the Bitespeed WhatsApp Useage Cost. This discount reduces the markup fees across all conversation types.

Bitespeed’s WhatsApp Conversation Pricing Rates for India: Enterprise Plan

• In USD:
  • Marketing: $0.0094 per conversation
  • Utility: $0.0044 per conversation
  • Service: $0.0042 per conversation
  • Authentication: N/A

Source: Bitespeed Enterprise Plan WA Usage Cost

Here’s the adjusted breakdown of Bitespeed’s Enterprise plan markup fees in India with the high volume discount, expressed in USD:

• Marketing: A 5.05% decrease, with a $0.0005 reduction per conversation.
• Utility: Marked up by $0.0002 per conversation, an increase of about 4.76%.
• Service: Each service conversation costs $0.0002 more, a 5% markup.

This refined markup strategy aligns with Bitespeed's premium pricing model, offering businesses slight cost relief on the Enterprise plan.

Transitioning from Bitespeed's pricing strategy, let's discuss another significant aspect: Free Service Conversations.

Free Service Conversations:

Bitespeed offers 1,000 free service conversations monthly across all plans, a standard practice supported by Meta across WhatsApp marketing tools. This free tier is refreshed monthly based on the WhatsApp Business Account's time zone. Note that marketing, utility, and authentication conversations do not qualify for the free tier.

This explanation clarifies Bitespeed’s pricing strategy for WhatsApp conversations. Next, we will explore Bitespeed's Shopify app pricing.

2. Bitespeed Shopify App Integration:

Bitespeed offers a Shopify app plugin to seamlessly integrate WhatsApp marketing for e-commerce businesses, enhancing their Shopify store experience.

Features include abandoned cart recovery, WhatsApp subscribers, upselling/cross-selling, and converting cash on delivery to prepaid orders. Run chatbot campaigns to collect customer data, recommend products, and create a WhatsApp shop. Omnichannel support inbox can help you engage customers, automate 70% of queries, and assist with additional purchases.

BiteSpeed Shopify app is free for a 14-day trial period. After the trial, continued use requires upgrading to a paid BiteSpeed subscription.

Pros & Cons of choosing Bitespeed as your WhatsApp marketing software

Pros:

• Built for e-commerce stores on Shopify
• Chatbot builder
• Omnichannel Support Inbox
• Revenue Attribution with UTM tracking
• Advanced segmentation capabilities

Cons:

• Expensive compared to other software like QuickReply.ai
• Inactive/disengaged phone numbers are not auto-suppressed in campaigns, meaning you end up paying for messages to folks who don’t engage with your brand.
• Chatbot builder is low-code, not no-code, i.e., friendly for developers, not marketers.
• Limited to e-commerce use-cases

Conclusion

Our comprehensive analysis of Bitespeed's pricing has explored its pricing models for various services. Weighing the benefits of Bitespeed's features against the costs and understanding the additional chatbot session pricing is crucial for businesses considering Bitespeed as their WhatsApp marketing platform.